Social Networking & the Evolution of the Business Card

Your business card is an important part of you and your company’s brand. It’s an essential part of the business networking process. A good business card can say a great deal about you above and beyond the basic website and contact information. Done correctly a business card can to elevate your status and make you memorable with whomever you come into contact with.
The first recorded use of business cards dates back to the 15th century in China seen as a visiting card or calling card among business men. While in Europe, this calling card was introduced in the 17th Century and was used as a form of advertising for trade merchants that often included a map and directions of where the vendor’s product or service cart was located. As printing became more popular in the 1800’s the business card finally reached the United States quickly becoming a popular form of advertising and networking among businessmen and the public.

As the business card gained in popularity, there became two distinct types of uses: visiting cards and business cards. In the 19th Century in the United States, visiting cards were used primarily by individuals as a way to establish social obligations. A stack of cards would be housed in the hallway and became a catalogue of visitors as an early form of “While You Were Out” phone messaging that we are familiar with today. Business cards were widespread among men and women and across classes. People were looked upon in poor taste if they visited or attended an event or made a social call without one.
As our lives have become more virtual and networked based, our vision and idea of the business card has continued to evolve. The traditional paper business card still holds true but the rise in popularity of iPhones and mobile devices has changed the way in which we exchange our contact information. Popular iPhone virtual business card applications like Hoccer, Bump, and others have begun to take the place of the traditional business card.

• Hoccer. A free downloadable iPhone application offers the ability to exchange your contact information with a simple throwing gesture. The application must be opened by both parties who must complete a throwing motion to exchange their information.
• Bump. With over 10 million downloads, Bump is one of the most popular iPhone contact exchange applications. Two people open the application and bump their iPhones with their hands. After only a short setup, all your contact information is easily transferred.
• LinkedIn. With their most recent iPhone upgrade, LinkedIn now offers a contact information transfer service. Both parties must have their bluetooth activated on their iPhone in order to exchange their contact information. While in London, I was able to quickly exchange contact information by just sitting next to someone during a conference or dinner.

For non-iPhone users there are also alternatives to exchanging virtual contact information as well.

• Business Card Readers. Blackberry and iPhone users can use a data capture application that takes a picture or scans the business card right from your mobile device. Another great application for this and other data capture purposes is Ever Note.
• SnapDat. Create and exchange a virtual business card online with anyone. In a matter of minutes, you can create a very professional business card to exchange on social media networks and other online communities.
• Pokens. Pokens are the social business card and aren’t we all about social these days? After selecting a poken and setting it up, you are able to quickly exchange contact information with other poken users quickly and are able to upload the contact information by inserting the USB from the poken into your computer. These are great for large events and conferences where you can connect with a large number of people very quickly. Continue reading …

Jessica Miller-Merrell, SPHR is an author, new mother, and human resources professional with a passion for recruiting and all things social media. Her company, Xceptional HR provides businesses with social media, recruitment, and human resources strategy and consulting. Jessica’s upcoming book, Tweet This! Twitter for Business will be released in February 2010. Follow Jessica on Twitter, LinkedIn, & FaceBook.