7 Reasons Why a Potential Employer Won’t Read your Resume, and What to Do About it
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When you write your resume (with or without advice and professional help), who is your target audience? Who are you trying to satisfy?
First of all, you’re not writing your resume to satisfy yourself. For that matter, you’re not writing it to satisfy any “expert” – the author of the resume book you just read, or the recruiter you’re working with, or your career guidance counselor, or your cousin Fred who is a human resources manager, or even a professional resume writer.
You are writing your resume for a particular kind of reader: a potential employer. And if you’re like most of us, you make some very, very optimistic assumptions about that reader. You are certain that your reader is eager to find the best person for the job. Your reader, you are sure, is going to read the important things in your resume, and his or her eye will be drawn to all of those clever formatting tricks you’ve used (columns, underlining, different fonts, boldfacing, italics, strong verbs, skills, numbers, results, etc.).
But you’d better take off the rose-colored glasses. Your resume has a better than 98% chance of ending up in the garbage can (real or virtual).
Here are 7 characteristics of the psychology of the typical resume reader:
1. Resume readers are some of the smartest and most skeptical readers in the world. They know that at least half of what they read consists of lies, exaggerations, half-truths, and semantic and formatting “tricks.” They don’t accept anything at face value. Remember, the typical resume reader sees literally thousands; they know every trick in the book by now. Continue reading …
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