Better Than the Best – Corporate Branding
Have you ever given it a thought how brand names like Sony, Pepsi, Microsoft, Nokia, Pizza Hut have become so popular? Do you wonder how they have come up with their names? Brand name has to be unforgettable and closely associated with the product or service a company is offering. Just think, if this was not the case with these brands would they have ever reached the level of popularity they enjoy now. Corporate branding always starts with a name. If you own a law firm the names you can use might sound like this: Brown, Johnson or Smith Law Firm. A clothing company should try to associate the name of the famous designer with its brand name.
Corporate branding starts with the name. But it does not end here. It involves the tag line, the logo as well as the overall company image. Your brand name reflects your corporate identity. Just think, when you think of Pizza the name that comes to your mind is Pizza Hut, when you think of toothpaste, Colgate comes to your mind and computer equals Microsoft and so on. Choosing the perfect name is as important as arranging the money to start up the business. Continue reading …
Article by, Steve McMains and courtesy of Associated Content, Inc.
