SimplyHired.com Brilliantly Integrates Twitter, Facebook, and LinkedIn

Every industry has its leaders, its thinkers, its strategists. The job board industry is no exception and one of those leaders is Gautam Godhwani of SimplyHired.com. Gautam is one of those guys who you look forward to seeing at industry events whether he runs a direct competitor or, in our case, an indirect competitor. SimplyHired.com competes very indirectly with CollegeRecruiter.com for job seeker traffic and employment advertising dollars, but we cooperate far more than we compete as we buy advertising from them to help drive additional job seeker traffic to our site. Perhaps the best word to describe our relationship is that are in coopetition.
Because of our cooperative / competitive relationship and because I just think that SimplyHired does a lot of things very well, I read their blog and keep an eye out for their innovations. And today there was a doozy. SimplyHired today laid out how it is now encouraging candidates to share the job postings running on its site with their friends and, more importantly, with those who may be in a position to help them get hired. Brilliant.

The enhancement that SimplyHired just rolled out brilliantly (did I already use that word?) enables job seekers to email job posting ads to friends and, more interestingly, share postings on Twitter, Facebook, and LinkedIn with those in their network. I’ve often struggled with how to integrate postings with social media sites because, well, face it, what job seeker would be inclined to share a posting with a friend and therefore either potentially get too involved in that friend’s search or invite even further competition for the job from their friend?
But Gautam and crew saw that job seekers wouldn’t just want to share a job with their friends. They may also want to share them with people they know in the human resource office at the organization to which they’re applying, or are hiring managers, or work for the employer and may be inclined to be your champion because there’s an employer referral program, or may be just about anyone else who isn’t going to compete but instead will cooperate to help you land that job.
Brilliant.