26 Reasons to NOT Create Your Personal Brand
Have you ever considered whether you should create your personal brand? Have you been procrastinating? Are you thinking that 2010 will be the year you jump on the personal branding band wagon?
Maybe you should read this first before you take the plunge.
Here are 26 reasons to NOT create your personal brand:
- You do not want to differentiate yourself
- You want to receive less opportunities
- You want to achieve your goals slower
- You do not want to be found online
- You do not like meeting new people digitally
- You do not want to be seen as a thought leader
- You want to make less money
- You prefer more risk
- You want less job security
- You do not want to make sacrifices
- You do not want to take control of your career
- You do not see the value in social media
- You are unwilling to learn new trends
- You do not want to try something new
- You do not care about personal branding
- You are willing to let others speak for you
- You prefer to live in the past
- You are stubborn
- You are a late adopter
- You are not driven to succeed
- You do not want to rise above the noise
- You do not aspire to be a leader
- You do not want to create your circumstances
- You prefer to be passed over
- You prefer to not have a voice
- You think branding is only for companies
Personal branding is your gateway to success
I’m sure you all get it by now — there is no good reason to not create your personal brand. If you have a goal and it is something you want to reach — your personal brand can help get you there faster. I have still haven’t heard a reasonable excuse to not create your personal brand — and there are some creative excuses out there.
What do you think? Did I miss any reasons to NOT create your personal brand? Please leave your reason to NOT create your personal brand in the comment section below. Let’s get some good one’s going.
Have a great weekend.
Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. Make sure to connect with him on Twitter @chadalevitt.
Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a “personal branding force of nature” by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.
