The Low Down on Article Marketing
Article Marketing Really Does Work, Really!
Article marketing is an effective way to broaden the online presence of any small business. By distributing articles to various article directories on the Internet, your business can reap the benefits ranging from an increase in web traffic, lead generation, new customers and a solid reputation. It’s a simple concept that has the potential to take your business to the next level and higher.
The foundation of article marketing has evolved from a well-known strategy called Search Engine Optimization, or SEO; a practice where web pages are optimized with keywords and published online in an effort to increase search engine rankings. There are three steps to article marketing; research, writing the article and distribution.
Research
The first step is keyword research. It is vital to inundate your article with keywords that you want to rank well for in the search engines. For example, assume you sell used DVDs online. You should research what keywords people are searching for relative to the term DVD (i.e. rent DVD, DVD rentals, DVD, or buy DVD). Then, you would make a list of approximately 10 or so of these keywords and sprinkle them throughout my article. This step is relatively simple and only takes about 30 or so minutes; unless of course you are still using dial up Internet. Continue reading …
Article by, Michael Brito and courtesy of Associated Content, Inc.
