Posted August 13, 2009 by

Types of SMS Campaigns

As individuals become increasingly tied to their cell phones and Blackberries, SMS text messaging is emerging as the quickest and easiest way to market to this mobile audience. SMS campaigns can be divided into two distinct categories; SMS Push Campaigns, where a message of 160 characters or less is originated by the advertiser and sent directly to the recipient’s mobile device and SMS Pull Campaigns where advertisers use a key word in marketing literature which recipients can text back to a specified number.
There are several different types of SMS Push Campaigns. The most basic of these is the SMS Branding Campaign. A branding campaign uses the SMS text message to provide people with information about an organization’s products or services. A branding campaign can also include a coupon that the recipient saves on their phone for future use. There is no call to action in a branding campaign. The campaign is used merely to heighten a n individuals awareness of an organization. An example of this type of campaign is: CollegeRecruiter.com is the premier site to reach college students.
The second type of SMS campaign is a Click to WAP/mobile site. The SMS message includes a link that the recipient can click on to immediately connect to the advertiser’s mobile site. This is used to drive traffic to a mobile site and can also promote an organizations products or services. An example of a Click to WAP campaign is: www.collegerecruiter.com is the premier place to reach students!
Another type of SMS campaign is the Click to Call. A phone number is included in the SMS text creative and the recipient can click on this number and become instantly connected. This type of campaign can be used to provide additional information about your organization or as a sales tool. An example of a Click to Call campaign is: Call 800-835-4939 to find out how to market to college students through CollegeRecruiter.com.
SMS Pull campaigns differ from the push campaigns because the utilize a key word that individuals text to a specified number. They key word can be included in any type of online or print marketing literature. When the key word is texted to the provided number, the individual receives a return text message. This text can be a branding message, a click to mobile site, or a click to call. The advertiser can choose whichever format will be the most effective for their products or services. An example of a key word campaign with a branding return message is: text the word college to 876289 and you will receive a response from us!
SMS text messaging is an extremely flexible and easy advertising medium. With open rates of over 90%, an SMS campaign will ensure that your message is seen! Please contact us for more information about how we can tailor an SMS campaign to meet your marketing goals!

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