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Attention Boomers: Generation Y Expects To Find You In Social Networks

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January 27, 2011


Many business leaders are unsure of the reasons that they need to build a professional profile online at business social networking sites such as LinkedIn.
Let me share with you a story that I heard recently.
I was speaking to the HR Director and Head of Talent Management of a division of one of the worlds leading brands and they were sharing with me their experience of attracting and recruiting Generation Y employees, an area I’ve been researching for a future book project I am working on.
They recalled a recent interview with a Generation Y candidate where they were taken a-back when the candidate said that they were surprised that they could not find the HR Director or Head of Talent Management on the social network LinkedIn.
I should hasten to add that both the HR Director and the Head of Talent Management are both of Generation X – not Matures or Baby-boomers.
I should also mention that the company they work for pride themselves in believing they are connected and have innovative practices about attracting and retaining Generation Y employees – in fact representatives from the company are often asked to speak on the subject. They even have a group on Facebook.
The HR Director shared with me that their immediate thought was:
What’s LinkedIn?

The Head of Talent Management shared with me that their immediate thought was:
Mmmm – that’s a good point perhaps I should have my profile there?
I often speak at social media workshops about the importance of creating your professional profile on LinkedIn especially if you are in a corporate role as it’s a really effective way to develop and nurture relationships online.
I also cover the fact that often recruiters search online for candidates in social networks including LinkedIn.
I share with my clients that people search for you online before and after they meet you – consider this like an online reference check.
What I have been forgetting to share with people is that the candidates you are considering for roles in your company – especially if they are of Generation Y – are checking you out online.
Yes they will look at your corporate website.
Yes they will search for your company on Google.
But remember that they will now be looking to find out more about the people they are due to meet at interview by searching for you online in social networks including Facebook and LinkedIn so that they get to know a little about you, what you stand for and how they might make a connection with you in the conversations you are about to have in the interview.
Many business leaders get concerned that candidates they meet come unprepared for the interview. I’m wondering now, how many Generation Y candidates will be getting concerned that the interviewers too are unprepared by not investing in developing their profile and connecting with their networks through online social networks?
If you want to win the war for talent, don’t leave it to chance what potential candidates may find out about you online – be sure to create your professional profile representing your personal brand online.
Krishna De.jpgArticle by Krishna De and courtesy of Biz Growth News blog

Originally posted by Candice A

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