60 Seconds and You’ve Got the Job

by Robin Ryan
The 60 Second Sell‚Ñ¢ is a tool that helps you target your skills to meet the employer’s needs. It allows you to summarize your most marketable strengths in a brief and concise manner. The 60 Second Sell is a customized, 60-second memorized statement that summarizes and links together your FIVE top selling points to perform that employer‚Äôs specific job. Successful job hunters praised the tool for several reasons:

• It was effective in capturing the employer’s attention.
• It provided an excellent concise answer to tricky questions.
• It was very easy to use the formula.
• It provided a strategy plan for managing an interview.
  <li.It was a great way to end an interview.

When to Use It
Most interviews are over before they ever really get started. You have to immediately capture the employer‚Äôs attention, get them tuned in to you as a true top-notch candidate. The 60 Second Sell‚Ñ¢ is effective because it demonstrates your strengths and illustrates how you will fill the employer’s needs. That is the key to its success, and yours. Hiring Managers complain that people ramble saying some people take 20 minutes offering a life story to for their first answer. After the first minute or two, they say you have totally lost their attention. Starting with a 60 Second Sell solves this problem and engages the hiring manager immediately and concisely by stating here‚Äôs exactly HOW I can do your job.
Be Memorable — End With a Convincing Close
Most seasoned interviewers will tell you that it is easy to forget a person the minute they walk out the door. Employers often sit back at the end of the day, look at the resumes and wonder who was who.
Using the 60 Second Sell‚Ñ¢ ensures repetition of your major strengths. Closing the interview with your 60 Second Sell‚Ñ¢, leaves the employer with your most marketable attributes fresh in their minds as they fill out their evaluation form.

© Copyright 2007 Robin Ryan. All rights reserved.
Robin Ryan has appeared on Oprah and Dr. Phil is considered America‚Äôs top career coach. Robin has a busy career counseling practice providing individual career coaching, resume writing services, interview preparation, salary negotiations, and outplacement, to clients nationwide. She is the best-selling author of:60 Seconds & You’re Hired!; Soaring On Your Strengths; What to Do with the Rest of Your Life; Winning Resumes ; and Winning Cover Letters . A dynamic national speaker, Robin has spoken to over 1200 audiences sharing her insights on how to improve their lives and obtain greater success. Contact Robin at: 425.226.0414, or email: RobinRyan@aol.com, or visit her website: www.robinryan.com