Generation Y: Always on. Always connected.

I’d like to think I’m ahead of the technology curve compared to most of my baby-boomer buddies, but the communication trends and techniques of my twenty-something kids and their cohorts absolutely astounds me. I can barley keep up with mobile phones and email, so ‘texting’ and ‘IMing’ have me have me as confused as an Amish preacher at Circuit City.

I remember the days when teens and young adults spent far more face-time with their friends than they did talking to them on any kind of phone or electronical device. Today, it’s a completely different story, and our kids are always on and always connected.
You’ve got to read this article featuring a 19-year-old kid trying to explain the concept of ‘texting’ to his grandma. It will blow you away!
Source: Eric Chester, GenerationWHY?
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand 16- to 24-year-olds. And if you’re not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.