Why We Don’t Offer Free Trials

We’ve found time-and-time again that when we offer anything for free that the only organizations that take us up on the offer are those who:

1. Would never purchase anything so they’re actually more akin to expenses than clients and not too many organizations want more expenses. We get calls every day from headhunters asking for free trials of our resume bank even though we offer a free demo that allows them to search and view as many resumes as they want but blocks out the contact information for the candidates. When we offer that instead, those asking for the free trials tend to disappear. Why? Because they weren’t really interested in the trial. They were just interested in the free.
2. Those who intend to purchase something but because they’ve made no investment in the free trial, they end up not investing their time either so the trial is doomed to fail. These are typically corporate recruiters. If they spend even $350 with us for a month of resume searching, they need to show results to their managers. But if they spend $0 with us, their managers often aren’t even aware that the recruiter has signed up so there’s no pressure to use the package. If they don’t invest their time, they don’t get results. If they don’t get results, they don’t buy at the end of the trial period.