Sun Tzu Style: How Entry Level Marketing Reps Strike Competition

For once, you need to tell the truth about where you have been and what you have done. Marketing and sales professionals benchmark practice they increase their returns on investment (ROI). As an entry level marketing rep, you can take advantage of these numbers to prove that you’re an asset in the business world. Develop a warrior’s mindset and practice strategies of legends…

Speak the Language
Being a marketing and sales rep means learning the industry buzzwords. Here’s three tips for entry level marketing reps lacking these concepts: find a mentor, buy publications, and start working the language. Fluency is key so you’re not lost in a meeting or during training. I have told plenty of students that familiarity with an industry adds pluses to your experience. For example, what will you say when a marketing manager asks your opinion on metrics? Uh..yes, don’t let the strike break your balance; entry level jobs give you time to build a foundation.
Declare War On Objectives
I can not stress how important business intelligence is for success. Sun Tzu says knowing one’s advantage is knowledge, but knowing your strength and your competition is power. Can you develop power as an entry level marketing rep? Yes, you can. Entry level positions in marketing careers soar into different dimensions when a candidate shows promise. So, you should expect great challenges during market planning, implementation, and developing of competitive advantages for marking and sales reps. The professionals understand how important trends can be to their company…where do you fit in this equation? Declare war on the company’s objectives and suggest strategies to yeild impressive ROI. One, you may get a raise and two, it looks real good on a resume.
Ask Questions
Are you interested in an early promotion? Marketing and sales reps who excel in entry level positions tend to prosper within the hiring company. Not to say numbers can lie, but more than 45% of entry level marketing reps stay at their first companies because they establish tenure. Ask questions to the senior executives to get an understanding of their thinking processes. In order to be an innovative leader, it’s important to know how leaders think. Entry level marketing reps should ask as many questions about aspects they do not understand.
Sun Tzu was a brilliant man and performing his Art of War can help leverage the playing field. When you think about it, the best entry level marketing reps create a plan to succeed in their careers. Marketing careers are getting more and more complex every day so it’s best to stay on your Ps and Qs.