Low Income Workers Will Eventually Search Online

In my daily visit to Joel Cheesman’s blog, I noticed his post about an article in eMarketer about the 28 percent increase in online help wanted ads from last year.

While browsing through both pieces, one sentence jumped out at me:
“According to comScore Networks, one in four (24percent) visitors to career Web sites (including job hunting sites) have annual household incomes over $100,000 and over half (55percent) have household incomes of at least $60,000.”
The numbers from the chart above seem to support the idea that the vast majority of online job seekers are from middle- and upper-middle income brackets, given the widely accepted economic and earnings parameters that define those distinctions. I think it’s safe to assume that many lower income job seekers would benefit from the Internet as well, but access and knowledge have traditionally been the largest obstacles. As a new generation of Internet-savvy job seekers emerges and Internet access becomes cheaper (and in many instances, free), the current disparity in income among online job seekers is likely to lessen.
Lower income workers change jobs more often, so it stands to reason that they would be searching more often. But current leading job boards and employment web sites are not necessarily geared toward the low income worker. And while there are certainly niche sites that cater to these job seekers, it would seem that there is a great opportunity to attract and serve this emerging demographic.
Michael Wist
www.insourced.com
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This CollegeRecruiter.com Blogswap article is courtesy of Recruiting.com and CollegeRecruiter.com, a leading site for college students and recent graduates who are searching for internships and entry level jobs.