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Industry News and Information

In Support of Private College Consultants

jeannie borin Avatarjeannie borin
November 17, 2006


What is an independent educational consultant?
“Independent educational consultants are skilled professionals who provide counseling to help student and family choose a college, university or other program that is a good personal match: one that will foster this particular student’s academic and social growth. Educational consultants can provide a student and family with individual attention, first hand knowledge of hundreds of educational opportunities, and the time to explore all of the options. An independent counselor works one-on-one with students and parents to develop a thorough, carefully researched and appropriate school and/or college search, and guide the student through every step of the process.”
Many argue that independent college consulting is a luxury many cannot afford. Within the four professional organizations I currently belong, I have yet to meet a private counselor who doesn’t work on a sliding scale or in fact for free if it necessitates. After being in schools for twenty-five years, it’s obvious that the potpourri of jobs any counselor has doesn’t give students the focus and assistance they need in both understanding and filling out college applications. School counselors are often excellent and well qualified. It’s just that they are part of a system that has an average ration of 500 students to every counselor.
A recent Boston Globe article discusses the possibility of a potential check box where students would have to indicate to universities if they were receiving outside help to complete their college applications. I wholeheartedly disagree with this concept. Privacy issues are of ultimate concern everywhere in everything. What families and students choose to do is personal. Do universities tell the public what they are doing behind closed doors? I think not. Not to imply that anything is being done they wouldn’t publicize. However, it is the right of every admission officer to keep their information private. There is nothing unethical about keeping this information private. Qualified private counselors assist students and do not do work for them. I know that myself, along with many colleagues will answer questions for students with no charge.
“The Independent Educational Consultants Association has seen its membership triple since 1996, and expects continued growth in the coming years. There are now approximately 4,000 independent counselors nationwide. . . . ‘Of the 260,000 [high school] graduates last year who went to private colleges, 58,000 worked with consultants, representing 22 percent of the freshman class in these schools.”
The business of education is widely recognized and accepted. Qualified independent college consultants must be a respected option as are life coaches, psychologists and physical trainers to mention a few. After all, college consultants all have the same goals in mind – that of placing students in the best educational environment to meet their needs and have them gain knowledge and achieve happiness and success.


Jeannie received her Masters Degree in Education from the University of California, Los Angeles and is Founder and President of the Los Angeles based independent college counseling firm College Connections. She has an extensive educational background having served as counselor, school administrator, admissions director, teacher and curriculum supervisor for over twenty years in both the public and private sectors. Jeannie has done admissions counseling work for over fifteen years and continues her work of the past ten years as an independent educational college consultant. Jeannie has been awarded professional membership with the Independent Educational Consultants Association (IECA). Her affiliation with the National and Western Association of College Admissions Counselors as well as the Higher Educational Consultants Association keeps her on the forefront of innovative and current trends in college admissions and education.

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