Sample Resume for Management position

kevin donlin Avatarkevin donlin
September 7, 2006


OBJECTIVE
Position where 15 years of management experience in
retail food will add value.


PROFESSIONAL PROFILE
* Strong background in retail food industry, with
expertise in specialty, ethnic and natural foods;
grocery categories, perishables, merchandising,
targeted promotions and pricing.
* Seasoned manager. Experience includes P&L, category
management, staff development, consolidation, major
contract negotiations and vendor relations.
* Creative and results-oriented. Increased product
awareness and sales with newsletters, television
shows, Spanish-language education programs, in-store
coffee bars and more.
* Director of Development said: “Anyname is a very
effective leader. He excites people (and) is a good
delegator. His leaving left a void at the company. It
took two people to replace him.”
EXPERIENCE
Category Manager: ABC Corporate Retail,
Anystate, USA (1999-present).
Recruited as part of team to support large-scale
consolidation for this ABC company.
* Handpicked as part of start-up team to consolidate
all retail groups (six chains nationwide) for this
$40-billion wholesale and retail operation.
* Responsible for growing specialty, natural, ethnic
and soup categories. Optimize sales, gross profit and
market share via category analysis and strategic
planning.
* Develop business plans and negotiate lowest costs
from suppliers. Manage promotions, pricing, product
mix and plan-o-grams.
* Initiated highly successful micro-marketing
promotions used in Chicago area, targeting specific
demographics with seasonal events.
Category Manager: ABC Market (ABC USA company),
Anystate, USA (1997-1999).
Managed specialty and ethnic categories for world’s
fourth-largest grocery store retailer.
* Included P&L and budgetary responsibility ($100M)
for groceries, ethnic and specialty foods.
* Recommended product assortments, set pricing,
negotiated costs and contracts.
* Played key role in developing home meal replacement
(HMR) solutions, creating recipes to cross-
merchandise foods and increase sales in all
departments.
* Created “store within a store” concept for
international foods, with new, consumer-driven focus
on all merchandising. Contributed to steady increase
in sales.
* Devised creative ethnic promotions tied to annual
events. Brought in celebrity chefs and students for
store-sponsored cooking school, raising awareness of
ethnic cuisine.
International/Ethnic Food Merchandiser: ABC Farms,
Anystate, USA (1997).
Recruited to develop new product category for
international and specialty foods.
* Targeted demographics on store-by-store basis.
Determined brand selections and vendor/supplier
contacts. Negotiated vendor contracts.
* Created and executed all promotions. Designed store
layouts and determined product mixes.
* Opened seven new stores in seven months, for $100
million in volume.
Director: ABC Mart, Inc., Anystate, USA (1982-1996).
Oversaw international, specialty, natural and bulk
food for $926-million firm with 34 stores.
* Received four major increases in responsibility
after proactively seeking out new duties.
* Developed and procured new products, led price
negotiations and set retail pricing. Also conducted
line reviews and formulated future product
categories.
* Developed and set up promotions, including
merchandising, advertising, demos, in-store and
consumer incentives. Resulted in increased sales and
profits.
* Developed private-label Hispanic lines, working
with Latin American producers.
* Hired and trained all managers for Specialty and
Natural Food Departments. Led start-up of Bulk Food
Department. Supervised central kitchen in Prepared
Foods Department.
* Used knowledge of ethnic foods to create Taqueria
menu of authentic Mexican cuisine (still in use).
Completed research in Mexico in collaboration with
noted food writer.
* Initiated, designed and oversaw operation of coffee
bars and Taquerias, which became permanent additions
to new store designs.
EDUCATION
* Management training: University of ABC
Development Program, Anystate, USA
(1985-1996).
* BS: Business Administration (Marketing emphasis;
Spanish minor), State University of ABC College,
Anystate, USA (1981).
ADDITIONAL INFORMATION
* Member: International Association of Culinary
Professionals (1995-present).
* Proficient in Spanish. Completed college courses in
Colombia and Mexico.
* Computer experience includes Windows 98, Word,
Excel and Internet research.
KEYWORDS
retail foods, retail management, category management,
director, supervisor, leader, team building, teams,
specialty foods, ethnic foods, natural foods, grocery
categories, perishables, merchandising,
merchandizing, targeted promotions, pricing, profit
and loss, profit & loss, P&L, category management,
staff development, consolidation, contract
negotiations, vendor relations, supplier relations,
vendor negotiations, supplier negotiations,

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