Sample Resume for Integrated Marketing Communications Position

OBJECTIVE
Integrated marketing communications position where 10 years of multi-faceted experience will add value.

PROFESSIONAL PROFILE
* Strong background in marketing communications. Wrote and edited brochures, direct mail pieces, book jackets, and sales collateral. Also wrote and edited features for magazines, newspapers, and radio.
* Special expertise in marketing publications (books and journals). Developed complex book exhibit programs: planned and executed logistics, handled travel arrangements, product selection, sales, customer service, promotions, and publicity.
* Proven strategic planning skills. Experienced consulting with clients and staff to determine overall goals, then managing project steps to ensure timely, successful completion.
* Highly organized. Planned and coordinated non-profit events, civic activities, and sales meetings; co-organized national convention; organized tennis tournament; and recruited volunteers.
EXPERIENCE
Promotions Manager: ABC Company, Anywhere, USA (1995-present).
Manage worldwide promotional and renewal projects for 15 scholarly journals in science, social science, and business fields. Maintain $200,000 direct mail budget.
* Develop and implement strategic marketing plans.
* Conceptualize creative ideas to meet ever-changing client needs. Write, design, and edit promotional copy for brochures, ads, catalogs, and other sales collateral.
* Research markets/audiences and order best mailing lists to expand circulation of journals. Save money by negotiating subscriber list and ad exchanges.
* Track and analyze promotion results and trends, then prepare marketing reports for distribution. Includes promoting journals on Internet.
* Collaborate effectively with staff and off-site editors to create results-oriented promotional pieces.
* Handle multiple projects, with competing deadlines. Proof manuscripts and galleys.
Assistant Sales Manager/Exhibits Manager: ABC University, Anywhere, USA (1992-1994). Reorganized and expanded exhibits program. Enhanced Press’s reputation at state, local, and national trade shows and academic conferences. Prepared and managed $50,000 budget.
* Created and presented sales and promotional materials to sales staff. Sold books to retail outlets.
* Managed exhibits: supervised logistics, selected titles for display (in consultation with editors), set up and staffed display booths. Arranged publicity appearances by authors. Wrote post-exhibit reports.
* Wrote copy for brochures, press releases, catalogs, ads, flyers, and posters.
* Established relationships and maintained contact with external vendors and associations.
Marketing Fellow: University of Anywhere, Anywhere, USA (1990-1991).
Full-time position; held fellowship while attending college. Involved all facets of marketing, including promotions, publicity, exhibits, advertising, direct mail, sales, and customer service.
* Wrote copy for catalogs, book jackets, publication announcements, flyers, ads, and press releases.
* Sold books and promoted textbook adoptions. Made presentations to wholesalers and sales representatives. Assisted in developing marketing plans and budgets.
* Analyzed title inventories, which initiated reprint orders.
* Planned and designed exhibit arrangements. Set up and staffed display booths, coordinated production of self-mailers, processed orders, and answered customer queries/correspondence.
Copy Editor Trainee: ABC Company, Anywhere, USA (1990).
Edited copy and maintained sports agate page. Consistently met two deadlines per night.
* Edited local sports articles, announcements, and letters to editor.
* Gathered information from news wires, supervised layouts, and updated box scores/statistics.
Program Coordinator/Publicist: ABC Company, Anywhere, USA (1988-1990).
Responsible for coordinating and publicizing two national radio programs.
* Wrote feature articles for submission to national trade magazines and local newspapers.
* Researched topics, recruited panelists, interviewed national radio hosts, scheduled studio time, and maintained program log.
EDUCATION
Bachelor of Journalism: University of Anywhere, Anywhere, USA (1991).
Winner: Association of American University Presses/William and Flora Hewlett Foundation Publishing Fellowship (1990).
Certificate: Howard University Press Book Publishing Institute, Washington, DC (1989).
* Five-week program. Cited for “maturity, enthusiasm, and professionalism” by Administrator.
COMPUTER EXPERIENCE
Currently training on PowerPoint and Excel. Experience includes PC and Macintosh, WordPerfect, Word, Quattro Pro, PageMaker, First Publisher, and Internet marketing and research.