Communication and Branding, It’s All-Important

Communication in a business is part of one’s brand. Novel idea. But it’s true. The tone of the communication, its timing, the content, to whom it’s directed all say a great deal about the inner workings of the organization. And the focus is not on the newsletter, the correspondence, the web page blurbs that talk about the mission and focus and purpose and driving force. Today’s examination is the oral communication that exists in the business.

Not only do oral communications, speech, say a lot about the culture of the organization, they indicate what the customer as well as the future employee should expect of the product and the relations they will have with the company. They become part of the brand.
More Than Harmony
Good communication flows from good listening and comprehension. It creates harmony because everyone understands what is supposed to happen and why and they work together on the same initiative. But good communication is more than just harmony. Good communication is getting the message across effectively.
However, oral communication makes a stamp on the image being projected. More than harmony, the type of talk used within a company indicates the level of fractiousnes, emotional maturity, professionalism, quality of management, amount of direction and control, boundaries that are set and held, as well as the level of morale. Finally, the type of speech used is usually an indication of the amount of care and quality that goes into the product.