Marketing Executive Resume

SUMMARY
Accomplished marketing executive with domestic and international experience in branding, direct marketing, sales promotion and advertising. Grew revenue $2 million in six weeks (2001-2002).
PROFILE
Strong executive leadership background. Proven ability to establish and direct successful marketing communication and business development programs and teams, with special expertise in pharmaceutical, healthcare, biotech and medical device sectors.
Extensive marketing experience includes direct-to-professional and direct-to-consumer RX/OTC products, new product development and launches, branding, account management, issue/crisis management, medical education, Internet/direct mail, proposal development and client acquisition.
As Account Director and Vice President, increased revenue by 110% in 18 months, while leading multi-million dollar product launches (2000-2001).
Executive Vice President said: “[Constance has] a keen instinct for advertising and news, and how to best position a new product to the client’s advantage.” (2000)
KEYWORDS
marketing management, branding, direct marketing, sales promotions, advertising, marketing communications, marcomm, new business development, pharmaceuticals, health-care, health care, biotechnology, medical devices, new product development, new product launches, account management, issue management, crisis management, medical education, Internet marketing, direct mail, proposal development, new client acquisition
EXPERIENCE
Marketing Consultant: XYZ Consulting, Any City, Any State (10/2002-present)
Established consulting business providing business development, account management, advertising, and marketing services to major clients and advertising firms across America.
Recruited by large marketing/communication firms to research, evaluate, and initiate contact with prospective clients in healthcare, biomedical, and pharmaceutical industries.
Increased number of agency marketing capabilities presentations given to new clients by 50%.
Designed and developed website to facilitate US launch of new pharmaceutical product.
Account Director: XYZ Marketing, Any City, Any State (7/2001-10/2002)
Increased agency revenue 20% ($2 million) within six weeks for Medicus Group by directing two key product launch programs for major pharmaceutical clients.
Managed $40+ million in projects for XYZ Group and XYZ Agency, directing accounts such as Roche, 3M, Eli Lilly, Pfizer, Wyeth, Astra Zeneca, Christian Dior, and L’Oreal.
Assisted client in acquiring major contract to direct product relaunch for large healthcare manufacturer.
Developed proposals for integrated direct-to-consumer (DTC) and direct-to-professional (DTP) marketing programs. Planned and managed projects. Developed advertising strategies; prepared materials and collateral; authored press releases, articles, and speeches; designed video press releases.
Managed press relationships, special events, promotions, and medical educational programs.
VP/Account Director, XYZ HealthCare Any City, Any State (1/2000-6/2001)
Developed and directed integrated DTP and DTC communication marketing programs and new business development activities for Health Science specialty division.
Grew revenue by 110% in 18 months. Repositioned program in marketplace.
Produced 40% increase in product sales for XYZ in six months. Achieved 30% increase in sales and 20% growth in stock price in just 12 weeks for XYZ, Inc.
Managed internal and external account teams. Worked with teams and clients to identify needs and develop innovative, effective communications solutions.
Developed and coordinated integrated multi-million dollar DTP and DTC campaigns that included advertising, media relations, collateral materials, subject matter articles, speeches, presentations, trade show conferences, promotions, and sales team training programs.
Prepared proposals, hired and trained staff, and ensured all client business requirements were met. Facilitated design and execution of corporate business strategies, budgets, and recruitment efforts.
VP/Account Supervisor, XYZ Advertising, Any City, Any State (3/1999-12/1999)
Developed and directed $38-million integrated DTP and DTC communication program for one of company’s key accounts, XYZ Xenical.
Implemented plan that produced 900,000 prescriptions and over 4.3 billion combined media impressions in first 16 weeks after FDA approval. Achieved over 40 million website hits.
Coordinated plan that included professional and consumer corporate, crisis, and media relations, physician/patient outreach, sales materials, consumer events, and third-party outreach sponsorship.
Recruited thought leaders, arranged meetings and speaking engagements, and oversaw launch/post-launch media tour covering 60 markets nationwide and involving over 100 spokespersons.
Built pre-launch product demand and created plan to differentiate product from competitors.’
Supervised 26-person in-house account team, managed 12-agency, 95-person external region-specific marketing program, and authored monthly corporate and regional summary reports.
Senior Account Manager, XYZ Associates, Inc., Any City, Any State (8/1996-3/1999)
Developed and led US and global programs for major pharmaceutical, biotechnology, and healthcare firms.
Increased Senetek’s stock 400% within eight months while repositioning four divisions and increasing corporate and brand awareness. Negotiated client’s partnership with XYZPharmaceuticals.
Produced over $75 million in first-year sales by devising partnership between XYZ Pharmaceuticals, and XYZ Cosmetics and later directing launch of new product.
Created sales and collateral materials, media releases, case studies, annual reports, and presentations.
Provided communications training for executives. Arranged speaking engagements for senior executive team to promote company and products.
Developed budgets, managed monthly billings, and prepared monthly financial reports.
International Director of Marketing and XYZ Development, XYZ Associates/Cryofame Pty. Ltd., Any City, Any State (9/1992-8/1996)
Created numerous integrated communications programs, overseeing all media and marketing activities. Served as company spokesperson at trade shows and conferences.
International Marketing Brand Product Manager, XYZ Media Group, Any City, Any State (1/1990-9/1992)
Developed and led strategic marketing campaigns for numerous entertainment and consumer product companies
Increased corporate profits $180 million within 18 months and earned President’s Million Dollar Achievement Award for leading most-profitable division two consecutive years.
Supervised 120-person international account team responsible for XYZ and XYZ Rim.
EDUCATION/TRAINING
XYZ University Graduate School of Business, XYZ City, Any State
Completed course work in XYZ Business Administration, XYZ Organizational Behavior and XYZ Marketing.
BA: Marketing/Communications, XYZ University, Any City, Any State
ADDITIONAL INFORMATION
Software skills: Windows, Macintosh, MS Office PowerPoint, PhotoShop, and Acrobat.
Prior experience as Co-Manager, XYZ Oil, Any City, Any State. Negotiated recording contracts and directed tour operations and promotions for multi-platinum international recording artists.