Putting Customers First

Although CollegeRecruiter.com and Jobster are indirect competitors, it is nice to see that Jobster agrees with the customer first philosophy that we’ve had since I founded this company in 1991. See jobster blog: web 2.0.
Back in the dot com gold rush days of 1998 to early 2000, it was incredibly common to hear organizations without profits, revenues, or customers talk about how they had all the answers because they had the best technology. What they failed to understand was that if you build a better mouse trap, the world will not beat a path to your door if they do not perceive a need for that mouse trap. One of our direct competitors back then, may its soul rest in peace, was sold to a staffing company for $30 million. Not bad, especially when you consider that the staffing company was paying that kind of money for an organization with $300,000 in revenue and $3 million in losses. They too had all the answers. Very Web 1.0.
Today’s profitable web sites, and we fall into that category, understand that technology for the sake of technology may be cool and fun, but it doesn’t make good business. It doesn’t make good business for our customers, our vendors, or our shareholders. Technology that helps our customers be more effective and more efficient is very Web 2.0.
Steven Rothberg, President and Founder
CollegeRecruiter.com