CollegeRecruiter.com Enables Employers to Reach Candidates Via Cell Phone Text Messaging (August 30, 2005 Press Release)

FOR IMMEDIATE RELEASE

Minneapolis, Minnesota — August 30, 2005 — The first Internet job boards were bulletin board systems and existed before there was even a world wide web. With the subsequent incredible growth of the web in 1990’s came web-based job boards. Then job boards began to enable their employer-customers to reach candidates via targeted email campaigns, in which the job boards delivered an email on behalf of the employer to targeted groups of candidates. Now, CollegeRecruiter.com is taking the delivery of those messages a step further by enabling its employer-customers to reach more than 800,000 opt-in students, graduates, and other candidates via their cell phones via a service that is often referred to as mobile messaging.

“It is amazing how today’s college students do not view the Internet or web sites as being confined to their computers,” said Steven Rothberg, President and Founder of CollegeRecruiter.com. “They understand that job boards are sources of information about employment and that information can be delivered in a variety of ways. Almost since we went live in 1996, we’ve found that the students and graduates who use our site have been incredibly comfortable with using the web and email as integral components in their job searches. But as those students find new and better ways to communicate with each other, so must we. As incredible as it sounds, today’s students and graduates view email and instant messaging through computers as too slow, in part because they tend not to lug their computers around with them. But they do carry their cell phones and they do send a lot of text messages to each other.”

Indeed, college students and graduates have embraced mobile messaging, as seen by the 1,000 percent increase in the number of messages sent between 2002 and 2005. Demographics of the candidates who have opted in to receive mobile messages are:

• 57 percent 18-24 years old;
• 48 percent female, 49 percent male (gender data is unavailable for the other 3 percent); and
• 50 percent have downloaded a new ring tone

Studies show that the response rate is 20 times greater than web advertising and 10 times greater than advertising delivered via postal mail. And because CollegeRecruiter.com uses the same database for mobile messaging as it does for its targeted email service, employers can specify the types of candidates that they wish to target through the use of 700 data fields, including keywords, occupational fields, major, school, diversity, age, gender, language skills, income, education level, zip code, area code, and many more. Pricing for this powerful new media ranges from $6,250 to send a message to 18,116 candidates to $236,000 to send a message to 800,000 or more candidates.

CollegeRecruiter.com is the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them. The CollegeRecruiter.com network of career sites is used by 5,000,000 visitors per month to find part-time positions, summer jobs, internships and career opportunities. CollegeRecruiter.com features tens of thousands of job openings and over 1,300 pages of employment-related articles and Ask the Experts questions and answers. Further information about CollegeRecruiter.com is available at http://www.CollegeRecruiter.com/pages/press-room.php.

CONTACT INFO:
CollegeRecruiter.com
Steven Rothberg
3109 W 50 St Ste 121
Minneapolis, MN 55410-2102
USA
Phone: 800-835-4989
Fax: 702-537-2227
Steven@CollegeRecruiter.com
http://www.CollegeRecruiter.com