NAS Recruitment Communications and CollegeRecruiter.com Jointly Release White Paper on 15 Best Practices for Corporate Employment Sites (August 18, 2005 Press Release)

FOR IMMEDIATE RELEASE

Minneapolis, Minnesota — August 18, 2005 — Since the commercialization of the Internet in the mid-1990’s, employers have struggled with how they can best use this new media to improve the quantity and quality of their hires. NAS Recruitment Communications and CollegeRecruiter.com announced today that they have jointly released a white paper to help these employers.

The white paper, “Best Practices for Corporate Employment Sites: The 15 Features Necessary to Maximize the Quantity and Quality of Candidates Sourced Through Your Website,” communicates to employers the experiences of the staff of CollegeRecruiter.com and NAS with respect to the best practices for corporate employment web sites. Written by Steven Rothberg, Founder and President of CollegeRecruiter.com, the document describes, explains the importance of, and gives examples of 15 of the most important website features. “The Best Practices for Corporate Employment Sites” white paper is an unbiased, non-sales document.

“A good employment site is often your first point of contact with a candidate,” said Steven Rothberg, President and Founder of CollegeRecruiter.com. “It creates lasting first impressions about your company and its opportunities. Optimal employment site design encourages applications from highly qualified candidates and discourages applications from less-qualified job seekers. Yet most employment sites fail to achieve this objective. Why? The majority of sites focus too much on presenting the preferences and requirements of the employer while forcing applicants to jump through hoops to submit an application. Employers are often heard to say that such hoops are desirable because they discourage applications from candidates with little interest. Yet candidates with little interest are often highly qualified passive candidates and it is these candidates that employers most want to hire. If your site forces such candidates to jump through hoops and fails to speak to the needs and wants of the best candidates, then your site will actually discourage applications from highly qualified candidates and encourage applications from less-qualified job seekers, which is exactly the opposite effect you want.”

“After hearing some of Steven’s ideas on the topic, we felt that we could help our clients and other employers who struggle with these issues,” said Patty Van Leer, Central Region Vice President of NAS Recruitment Communications. “Partnering with CollegeRecruiter.com was a great experience as they were able to bring to the project information that they’ve gleaned from talking with hundreds of employers and thousands of candidates. We were able to bring to the project the talent of our design team, who did a fantastic job in putting together a document that is short, easy to read, and yet packed full of great information.”

Copies of “The Best Practices for Corporate Employment Sites” are available at no charge from the NAS Recruitment Communications website at http://www.nasrecruitment.com or by sending an email to Steven@CollegeRecruiter.com.

Cleveland-based NAS Recruitment Communications has 36 offices in North America serving over 6,000 clients annually. NAS is an agency of the McCann Worldgroup, a Fortune 500 global communications firm. NAS is a recognized leader in the specialized field of human resource communications. As a McCann Worldgroup agency, NAS offers a 36-office network providing best-of-class service delivery with global, national and local market expertise. NAS client partners experience a distinct competitive advantage through the utilization of the NAS Demand Chain (TM), a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI.

CollegeRecruiter.com is the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them. The CollegeRecruiter.com network of career sites is used by 5,000,000 visitors per month to find part-time positions, summer jobs, internships and career opportunities. CollegeRecruiter.com features tens of thousands of job openings and over 1,300 pages of employment-related articles and Ask the Experts questions and answers. Further information about CollegeRecruiter.com is available at http://www.CollegeRecruiter.com/pages/press-room.php.

CONTACT INFO:
CollegeRecruiter.com
Steven Rothberg
3109 W 50 St Ste 121
Minneapolis, MN 55410-2102
USA
Phone: 800-835-4989
Fax: 702-537-2227
Steven@CollegeRecruiter.com
http://www.CollegeRecruiter.com