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Social Media Manager, Facebook

At Rogers we’re for supporting you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We embrace change, and find ways to do better. And we deliver on that commitment by fostering an environment of passion and innovation for all people.


Within the Media Business Unit, the Rogers Media Digital Content & Publishing team is looking for a strategic and creative individual to manage and build the Facebook presence across the breadth of our Media Brands. Reporting to the Director, Social Media & 3rd Party Platforms , the Social Media Manager for Facebook will work cross-functionally with Editorial, Marketing, Product and Insights to grow and engage audiences on Facebook for beloved Canadian brands like Maclean’s, Today’s Parent, Flare and Chatelaine.


What you will be doing:


Grow Audiences & Monetization Opportunities

  • Establish key social metrics and strategies that align to business goals – driving revenue and audience growth
  • Use social-platform expertise to scale and grow each brand’s social presence and engagement  through a paid, owned and earned media lens
  • Align monetization efforts across editorial and sales, ensuring effective execution of revenue opportunities


Content Analysis & Platform Management


  • Consistently provide best-in-class strategic recommendations on content, distribution and expansion opportunites to position media brands as leaders within the Facebook environment
  • Ensure effective roll-out and evaluation of of new platform capabilities and betas
  • Monitor competitor activity, and using our suite of analytic tools provide recommendations around optimization of content frequency, formats, and topics to deepen audience engagement and reach to gain market share
  • Manage user access, governance, account creation & updates of all platforms and tools include Facebook Business Manager, CrowdTangle and Hootsuite


Optimize for Social Media Results


  • Establish and track KPIs, facilitating ongoing discusions with edit leads and marketing team on recommendations and actions to achieve objectives
  • Communicate and engage on an ongoing basis with editorial to highlight opportunities
  • Deliver training and education on Facebook best practices to ensure best in class executions
  • Understand Facebook paid spend management and FB business manager account, contributing expertise on paid spend optimization as required


What you have:


  • A Bachelor’s degree and a minimum of 7 years experience in social, digital marketing, digital media or digital agency
  • Proven track record of working in highly collaborative environments, managing people and processes across multiple stakeholders, businesses and processes at a large company
  • Existing relationship with social media platforms and clear knowledge of emerging technologies, platforms and their benefits to business
  • Strong understanding of the native social media platforms publishing, analytics and ads capabilities as well as third party vendors such as Hootsuite, Crowdtangle, etc.
  • Proven ability in strategic development and successful delivery on strategic social plans
  • Strong analytical background with solid level of understanding of the social analytics that drive loyalty, ROI and build brands
  • Excellent oral, written, interpersonal communications and presentation skills.
 Schedule: Full TimeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 1 Mount Pleasant (083), Toronto, ON Travel Requirements: NonePosting Category/Function: Digital & Audience SolutionsRequisition ID: 119231 WHY ROGERS? As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow. We recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work: 
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
 Why Rogers?  Because your tomorrow inspires our today. What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at [email protected] to begin a conversation about your individual accessibility needs throughout the hiring process. Posting Notes:  Media || Canada (CA) || ON || Toronto || SF:LI ||


Full time
Toronto, 08 M4Y 2Y5, CA