Digital Planner Specialist - 20001

Digital Planner Specialist - 20001

Groupm | Italia, IT, IT

Posted 22 days ago

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EssenceMediacom is looking for a Digital Planner Specialist. The candidate will be in charge of producing effective digital media plans, based on media objectives and given a specific budget. The candidate will follow the process starting from competitive analysis, through the selection of channels, optimization of scheduling to uploading on administration tools and post analysis.

The candidate will convincingly and methodologically build solutions to client’s problems and be able to tap into company resources and demonstrate best use of it.


  • Work with the team for the day-to-day running of the account, ensuring that tasks are completed on time
  • Complete plans and projects on behalf of clients with mentoring by the team manager
  • Assist with and oversee all media administrative duties including campaign set-up, maintenance and issue accurate client financial reports, with a high degree of accuracy
  • Reporting, supporting the budgeting activities
  • Competitive analysis with an aim to have a clear picture about the client’s competitors


  • 2-4 years of experience as Digital Media Planner
  • Any experience in Biddable area will be considered a plus
  • University degree preferably in Economics, Advertising or Marketing and Communication
  • Skilled at preparing a consistent digital media plan, considering all requirements and a given budget
  • Able to use required digital media planning tools
  • Fluent in English


  • Genuine interest in and good knowledge of all digital media opportunities
  • A great team player with excellent collaboration skills
  • Numerical and analytical skills
  • Able to set and meet multiple demands within time deadlines
  • Ability to delegate and share in the workload as a team member
  • Act with passion, motivated to reach individual and team goals


Wpp Campus in Milan or in Rome ( plus the option for hybrid working)