Sr Analyst, Programmatic Marketing Strategy

Requisition Number: SS-11915
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Role

In this role, you will take a leadership role in the vetting, development, and implementation of new and current strategies to drive growth and maximize ROI across all display programs for all Williams-Sonoma, Inc. brands. You will plan and optimize programmatic display, video, and mobile campaigns across multiple vendors and brands. This role has a heavy focus on vendor management, media strategy, budgeting, forecasting, analytics, and creative optimizations.

You're excited about this opportunity because you will...

* Lead ongoing and special campaign media plan development for retargeting and prospecting display across WSI Brands and International. Includes strategic planning, rate negotiation, tactical balance throughout the purchase funnel, and evaluating new opportunities (private exchanges, targeting strategies, data sources, etc).
* Manage multiple vendors, display publishers, and DSPs to ensure campaign performance is in line with performance goals and budget is pacing on track. Determine KPI goals by campaign and work with partners to ensure expectations are met
* Translate brand goals into strategic media solutions that grow our brands and prioritize key business initiatives. Partner with vendors to determine best way to support WSI initiatives.
* Work cohesively with in-house programmatic buying team on budgets & strategy, ensuring all opportunities align with overall display strategic direction
* Partner with internal Display Ad Operations Team on day-to-day management of campaigns with focus on implementation and execution of all online display campaign elements in a timely and accurate manner
* Lead the month-end-close actualization/forecasting process for display channel. Manage accrual processes across retargeting and prospecting display in partnership with Media Analyst.
* Analyze reporting to identify key business drivers and opportunities for improvement. Identify trends and insights, and work with vendors to optimize spend and performance based on the insights. Provide business teams with regular updates on performance, strategies, and recommendations.
* Partner with Customer Analytics team to measure incremental results and on customer segmentation strategies
* Educate brand partners on best practices, platform and process changes, and new strategies
* Create presentations on performance, strategy and industry updates and share with various levels of WSI organization
* Maintain a pulse on industry innovations to help define long term vision of WSI display programs
* May guide workflow of Media Analyst
* May support other company initiatives included but not limited to registry and loyalty as needed

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you possess the following qualifications...


* 4+ years minimum experience with display advertising or digital marketing. Agency experience preferred
* Strong understanding of various ad tech including adservers, site analytics tools, DSPs, ad networks, data onboarding, dynamic creative partners, exchanges, and data partners
* Strong project management skills and ability to quickly react to changing priorities and deadlines. Ability to deal with ambiguity and a fast-paced environment
* Strong analytical ability and expertise in Excel
* Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
* Vendor management experience preferred
* Confidence with analyzing large data sets and making recommendations/ developing and executing strategies from findings working closely with team
* Entrepreneurial spirit and ability to work in a fast-paced environment

* Well-organized, high attention to detail, deadline-oriented
* Proven results in developing cross-team/functional processes to streamline workflows

* Enjoys working with others as part of a team

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

This role is not eligible for Visa sponsorship or relocation assistance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
Williams-Sonoma Inc.
Full time
San Francisco, California 94101, US