Conversion Rate Optimization Specialist
Globant | Pune, MH, INPosted 3 days ago
Description
Who We Are:-
We are a digitally native technology services company where innovation, design, and engineering meet scale.
We democratize data and foster organizational changes towards a data-driven culture. Join us in discovering the real value of Data. Know more about us here : https://www.globant.com/
Job Location - Pune, Bangalore, Indore, Ahmedabad
Experience Needed - 5 years -9 years
What we expect from you -
● 2+ years of CRO or digital optimization experience working across client and/or agency
side.
● Industry-related tertiary qualifications (Economics, Business, Digital, Marketing,
Psychology, etc).
● Hands-on experience with one or more testing platforms (Adobe Target, Optimize,
Optimizely, Oracle Maxymiser, VWO, etc).
● Data-driven background, with an understanding of web analytics tools to analyse the
customer journey and identify opportunities for improvement (Adobe Analytics and/or
Google Analytics).
● Experience with both qualitative and quantitative research methods, such as surveys,
session recording, heatmaps, and user testing/interviews.
● Understanding of HTML, CSS, JavaScript, and responsive web.
● Understanding of SEO principles and best practices to be able to apply to a website.
● Understanding of CMS and website management platforms.
● Understanding of how to create compelling and engaging user experiences on the web,
with deep knowledge of usability and conversion drivers.
● Keen interest in CX and customer innovation.
● Strong writing, editing, and proofing skills applied in reports, copy, and presentations.
● Strong computer software skills in Google Suite; Doc, Sheets, Slides, Jamboard