Head of Marketing

Head of Marketing

French Connection | Melbourne, Victoria, 3001, AU

Posted 24 days ago

Apply Now

Description


Generous discounts across all our Brands!
Opportunity to work for a uniquely Australian Retail Group with a global vision
An exciting opportunity has arisen for a Head of Marketing to join Brandbank Group. The Head of Marketing role will have overall responsibility for developing and maintaining the strategic framework of our Fashion / Lifestyle brands.
 
The role will own a marketing budget and, in partnership with Design, Merchandise and Retail, ensure a consistent brand message and customer experience.
 
The role will set and oversee a detailed calendar of activity and lead a multi-disciplinary marketing team tasked with the executional application of multi-channel marketing activity.
 
The role will also identify, design and implement CRM strategies in line with brand priorities and provide strategic recommendations to improve / enhance the brand loyalty programs.
 
THE ROLE:
Develop Brand Strategy
Own and evolve brands marketing calendars
Oversee the PR, events and social media calendar
Work with marketing team & key internal stakeholders to oversee the various brand campaigns
Develop and evolve the digital Marketing strategy
Own and drive all customer-facing aspects of a new group loyalty program
Identify, design and implement CRM strategies in line with brand priorities and provide strategic recommendations to improve / enhance the brand loyalty programs
Develop the Group Analytics Roadmap to provide analysis on reactive/proactive marketing and identify market/customer insights to inform business decisions
THE IDEAL CANDIDATE:
A tertiary qualification or equivalent in a Marketing discipline
Minimum 8 years in a similar role with extensive experience in Branding, PR, Advertising, Communications & Visual Merchandising
Proven experience in designing, implementing and reviewing brand strategies that have delivered the desired outcomes within budgets
Previous experience managing social media agencies & brand content
Previous experience overseeing & executing major brand campaigns
Exceptional communication, analytical, negotiation and written skills
Depth of understanding of the national and international retailing landscapes
Outstanding business acumen
 
ABOUT BRANDBANK GROUP:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, French Connection, Allkinds, Commonry, kikki.K & Fine-Day.
 
WHY JOIN THE BRANDBANK GROUP TEAM?
Generous discounts across all our Brands!
Flexible work arrangements
Opportunity to work for a uniquely Australian Retail Group with a global vision
Supportive team culture and environment
Employee Referral Program – be rewarded for referring great new people to our team
 
If you are highly motivated, thrive on a challenge and are passionate about growing your career and are looking for a new adventure, then we would love to hear from you! APPLY NOW.
 
Click the link below to explore more! https://www.brandbankgroup.com.au/our-talent/careers