Head of Digital Marketing (iGaming) - Gaming, Betting, & Gambling job - Marketrelated salary - ...

Head of Digital Marketing (iGaming) - Gaming, Betting, & Gambling job - Marketrelated salary - ...

Initiate International | Not Specified, GT, ZA

Posted 17 days ago

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Head of Digital Marketing (iGaming) - Gaming, Betting, & Gambling job - Market related salary - Johannesburg, South Africa (Remote)
Head of Digital Marketing (iGaming) - Gaming, Betting, & Gambling job - Market related salary - Johannesburg, South Africa (Remote)
Are you a Head of Digital Marketing looking for an exciting new challenge? An established omni channel sports betting operator are looking for you to join their team and work remotely in South Africa. They are currently going through a transformation period and are investing and growing the online side of the business. To help achieve their goals, they are looking for you to play a key role in leading the digital transformation of their business. Does this job sound perfect for you? Keep reading!

Your key job responsibilities as the Head of Digital Marketing in Johannesburg (Remote) will include:
Develop and execute effective acquisition and retention strategies with key focus on growing the online sports betting vertical
Build and lead the marketing team across all channels including Affiliates, SEO, Programmatic, PPC, SMS, Paid Social and CRM
Work with senior stakeholders including the Group Managing Director to prepare budgets, allocate resources, set KPI's and measure ROI
Develop specific campaigns to create and maintain elevated levels of customer acquisition, reactivation, engagement, and interaction
Develop online content strategies, considering SEO and Google Analytics
Forecast player trends and act proactively to improve their market positioning
Liaise with product, design, operations, and commercial teams to increase customer satisfaction through cohesive strategies
Provide strategic direction and strong leadership to develop, grow and lead the marketing team
Stay up to date with digital technologies, market developments and the competitive landscape within the South African sports betting industry
Develop and Implement a social media strategy to grow the brand and increase customer recognition around the brand
Develop and manage the marketing budget, forecasting and ROI; including analytics and reporting on the effectiveness of campaigns such as conversion rate / player value / ROI to aid decision-making and optimise campaigns and the use of specific marketing channels
Requirements for this Head of Digital Marketing job in Johannesburg (Remote):
Proven experience within a senior digital/acquisition marketing focused role
A strong understanding of the sports betting industry in South Africa including demonstrable experience in the planning and implementation of marketing strategies, campaigns and promotions in sports betting
Demonstrated experience in designing and implementing successful digital marketing strategies
Willing to role your sleeves up and get stuck into day-to-day marketing responsibilities
Strong understanding of how all digital marketing channel's function
Solid knowledge of online marketing tools and best practices
Familiarity with SEO/SEM, Google Analytics, PPC and acquisition software
Experience with CPA, Revenue Share, CPC and CPM models
Strong understanding of retention marketing including CRM, SMS marketing, email marketing and other retention strategies
Excellent analytical and project management skills
Strong team management and communication skills (written and verbal)
What they offer:
Competitive basic salary plus attractive bonus incentive
Lots of opportunity to progress your career internally
SME style culture - lots of autonomy in decision making, a close-knit team, the chance to have a real impact on scaling the business
Creativity and ideas encouraged across all levels of the business
Investment in training and development, allowing you to achieve your maximum potential
The chance to be involved in multiple projects and to build/lead your own team
Have a real impact on growing the business, structuring the marketing department and introducing new procedures to improve the digital marketing strategy
If you meet the above requirements for this Head of Digital Marketing job in Johannesburg (Remote), we would like to hear from you! Please send your CV through to today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.

Tagged as: Gambling Jobs, Gaming, Gaming Jobs, Gauteng, Gauteng Jobs, Johannesburg, Johannesburg Jobs, Marketing, Marketing Jobs, South Africa


About Your Recruiter - Lois Bright
Lois' recruitment career spans over 10 years, predominantly within the Financial, Real Estate and Construction, and more recently Gaming, industries. She has travelled extensively and has held positions in the UK, mainland Europe and South Africa as well as having extensive knowledge in placing professionals in every corner of the globe. In her role as the Managing Director for Initiate International, Lois manages the Cape Town, Durban, Johannesburg, East Africa, Asia and UK operations and plays a leading role within the company's search function.
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I first worked with Andrew Wicks from Initiate International as a candidate seeking my next career move. Almost immediately after starting my new position, I contacted Initiate International to staff my team, and have since hired two fantastic professionals. I found Andrew and the staff at Initiate to be meticulous in their attention to both the candidate and client; they always 'do their homework' to gain a thorough understanding of the hiring organisation so that they will only present candidates that are the right match. Given the intensity and complexity of the Initiate placement process, I also knew that the candidates they presented would be strong, tough, and a 'cut above' the rest.

Afternoon Matthew. Trust that you are well. I've been interacting with Richard Harris regarding job applications in the Cape Town area and I would like to take this opportunity to give him the compliments that he deserves. From the get go, he was passionate and professional and guaranteed me that he will get me interviews organised over the upcoming weeks. With every application, he would send me all the job specs and documents in a timely fashion. Richard does not know the word 'delay', and his quality of service is a rare find nowadays; especially in the Recruitment industry as I've dealt with them many times before. Oh, and he was willing to work over-time to accommodate my time schedule. Golden! Thanks for delivering a professional service will most definitely refer you to friends and family. Kind Regards Wiehan