Sr. Associate, National Video Media Trading

Sr. Associate, National Video Media Trading

PUBLICIS GROUPE | New York, NY, 10007, US
Salary Range:$78,000 – $114,000 Salary range estimated by Zippia

Posted 14 days ago

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Company Description

At Publicis Santé, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. We are seamlessly connected both organizationally and culturally around our clients, and are uniquely positioned to do so through our Power of One model.

Part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Rather than offering standard services, we create bespoke solutions that are engineered to meet client objectives, and to enable not simply media planning and buying, but business transformation. Since all content competes with all content today, we've embraced the notion that meaningful connections between brands and human beings requires a combination of permission, relevance, and intimacy. And to ensure our clients' dollars are always working as hard as they can, our approach to investment and data exist in lockstep, in service of real-time optimization and efficient ROI.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

The Senior Associate, Investment is responsible for executing strategies developed by Managers and Associate Directors including negotiating scatter needs, analyzing the need for AD weight, and implementing allocation and billing tools to facilitate smooth transition from buy to air. Providing training and guidance of the Associates in all aspects of their responsibilities is critical.

Role Objectives:

* Negotiate cable purchases
* Create recommendation documents
* Develop and deliver POV/position papers on key issues/opportunities
* Oversee brand allocations and corporate ownership
* Manage Tardiis allocations
* Oversee billing discrepancies
* Check that schedules are inputted correctly
* Create documents for Mission Control
* Review/assist in post buy analysis Analyze ADU packages


* 1+ years of traditional media buying expertise, national broadcast preferred
* Experience in media buying tools like Prisma, preferred
* Strong quantitative skills, including analytical abilities and math proficiency
* Solid verbal and written communication skills
* Acquisition and branding background and familiarity/proficiency with the following systems/tools
* Mediaocean, MBoxo Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
* Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
* PowerPoint, Excel, Word

* Demonstrates critical thinking and problem-solving abilities.
* Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
* Detail-oriented and able to produce accurate work
* Demonstrates leadership skills

Additional Information

The Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.