Brand Management (Marketing & Communications)
Our client is one of Australia's largest private investment groups with portfolio's spanning across many key industries. They pride themselves on running successful businesses with high-performance based cultures and a commitment to continuous improvement and innovation.
This is a newly created role for an experienced and dynamic Senior Brand or Marketing Manager to join their and drive all marketing aspects of the beverage portfolio. The incumbent will drive the strategic marketing direction of this portfolio and deliver against key growth objectives such as and not limited to, market analysis, new product development, brand execution and brand success.
Reporting to the General Manager - Beverages, the successful candidate will have a broad range of marketing experience in the beverage industry and will have developed and driven the strategic marketing direction of a portfolio from insights/concept to market, brand management and growth, market execution and ultimately sales success.
Lead the development and execution of the beverage marketing strategies as per agreed business objectives
Identify brand and product positioning opportunities within the market and develop marketing plans to meet target audience and business needs
Conceptualise, develop and launch new brands into the market
Lead the development and activation of marketing campaigns that increase brand awareness and market share
Reporting on financial management of the marketing budget
Communication and reporting of the marketing insights, strategy, deliverables, and campaigns to key internal and external stakeholders
Partnering with internal stakeholders to ensure all packaging meets our sustainability and traceability objectives
Tertiary degree in Marketing
Min 10+ years of marketing experience in the beverage industry
Experience with marketing automation and CRM tools
Leadership and people management experience
Strong communication and stakeholder management skills
Ability to think with innovation and creativity
Experience in budget development and management
Proficiency with online and social media marketing methods
Results orientated, driven by business and financial acumen
If you are ready to take your marketing career and beverage expertise to the next level, we welcome your application!
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