Digital Marketing - Team Lead (US Shift)

Digital Marketing - Team Lead (US Shift)

Uplers | Gurugram, HR, IN

Posted a month ago

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Description


Paid Search Analyst (US Shift)

Experience - 4+ years

Location - Permanently remote, India




Technical Skills
4+ years of experience in Paid Search.
3+ years of experience in Paid Social.
Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
Experience in growth strategies and media planning & brand Uplift
Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
Experience working with scripts, automation solutions, and various ad personalization
Fair understanding of third party web tracking tools like, (Adobe Analytics, HubSpot, Mixpanel, Appsflyer
Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
Good command over Google analytics, search, ad campaigns & optimizations.
Provide periodical PC reports and present performance improvement plans.
Optimize targeting according to changing search trends & handle client escalations.
Detailed understanding of marketing concepts & brand communications.



Uplift with Uplers

We are proud to say that each day at Uplers is about its people. Being a People First organization, our culture believes in looking at our team as the foundation of Uplers’ success. We believe that a happy working environment enhances innovation which is why we have strived to create a people-focused culture over the years. We also provide equal opportunities to all because our people are the real heroes of Uplers.




What is Uplers Talent Solutions

Uplers Talent Solutions is a catalyst for every candidate looking for a once-in-a-lifetime opportunity to work for global companies.




Perks of joining Uplers Talent Network:
Payout: Take a long stride and earn upto 1.5x more than industry standards.
Talent Success Coach: A dedicated coach will connect you with opportunities and guide you before as well as after hiring.
Projects: You will be ensured global exposure and learnings with our exciting global projects.
Flexibility: You can work from the comfort of your living room’s couch or from a breezy beach.
Opportunity: You can set aside the uncertainty of job security and rely on us for a full-time opportunity.



Be a part of our network of India's top tech talents and grab an opportunity to work globally with leading IT companies




How to become a part of our Talent Network?
Fill out the application form
Clear the 3 stage assessment process
Become a Uplers Certified Talent