Digital Marketing Head

Digital Marketing Head

Moil Education | Gurugram, HR, IN

Posted a month ago

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Description

Profile - Digital Marketing Expert
Salary - 40000 - 60000
Location - Gurgaon
min 3 year exp
Planning and executing performance/ conversion campaigns across
Facebook Ads Manager (FB+IG), Google AdWords and other programmatic
ads and maintain RoAS targets
• Collaborate and co-create with the team for landing pages, creatives, and
user experience optimization. Lead ad creative generation.
• Implement a rigorous, causal testing structure across all paid marketing
channels.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Work with the tech team to optimize programs, campaigns, and landing
pages, based on the real-time performance and ROI goals.
• Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client.
Required:
• Proven experience in running performance campaigns (CPC, CPA, CPL,
ROAS, etc.) across Google, Facebook, YouTube, Bing, Programmatic,
Affiliates, and others.
• Experience with tools including Google AdWords, Keyword tools, Google
Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as
well as with Marketing Automation Tool like HubSpot/Agile CRM, etc.
*Experience advertising lifestyle brands globally.
Moil Placement Service
8750716479/ 7300537949 /9667984448 / 9821156547