Head Of Marketing (Igaming)

Head Of Marketing (Igaming)

Initiate International (Pty) Ltd | Johannesburg, GT, ZA

Posted 8 days ago

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Job DescriptionWe have an exciting career opportunity for aHead of Marketing (iGaming)to join a leading land based operator in their brand newiGamingventure inJohannesburg. They are in search of an exceptional candidate with a strategic marketing mindset and a strong digital background to build and run the marketing strategy and team. If you have experience iniGamingand are looking for an exciting new challenge, thisjobcould be perfect for you!Your keyjobresponsibilities as theHead of Marketing (iGaming)inJohannesburgwill include:Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areasBuild and lead high-performing marketing team passionate about product marketing, social/community, and creative, ensuring strong coverage across all key areasDefine and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictionsIncrease engagement and monetisation through messaging strategy, promotions strategy, and incentives program, encouraging player retentionLead large cross-functional teams and drive decisions informed by dataRequirements for thisHead of Marketing (iGaming) jobinJohannesburg:A proven background working in senior level marketing across multiple channels within theiGamingsectorProven track record in overseeing significant paid marketing spendExperienced managing a marketing P&LExperience growing marketing strategy from the ground floor upExperience managing/leading teamsBackground in online gaming industryExperience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channelsUnderstanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testingProduct and sports backgrounds are highly preferredRequirementsMarketing, Head of Marketing, iGaming, Gaming