Responsibilities / Introduction
Work closely with the Marketing Director on a strategic level and other departments on an executional level.
Demonstrates understanding of the drivers of Portfolio or Brand profitability.
Use research and other sources of information to regularly monitor consumer behavior.
Ensures consistency between the Brand architecture and all ongoing Brand activities.
Recognizes the strengths and restrictions of different channels in reaching consumers.
Familiar with and understands the concepts of Brand Essence, Brand Idea, and Communication Objectives.
Clear understanding between creative ideas and ideas that can improve business results.
Bachelor's Degree in Marketing/Business or related field.
At least 5 years of experience in Marketing.
At least 3 years of exprience in Brand Management.
Proficient in Digital Marketing.