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Paid Digital Marketing Specialist

Our client is now looking for a Paid Digital Marketing Specialist to optimise and deliver paid marketing activities in Search Engine Marketing, Social Media Marketing and Affiliates, whilst segmenting and growing two independent target audiences (TV shopping and online retail).

This is an incredibly hands on role and although it sits within the wider Marketing team, its very much a standalone role. Youll be optimising and reporting on paid search campaigns and deploying new campaigns as required through Google Ads and Microsoft Ads. Youll manage, optimise, and take responsibility for Return on Ad Spend targets and report on channel performance, producing various report types including keyword, product, and category performance. Youll also create, optimise and report in content focused campaigns (Facebook, Instagram and YouTube) and optimise affiliate programmes, maintaining relationships with Publishers.

About You

Its paramount that their Paid Digital Marketing Specialist has experience of managing a six figure (ideally seven figure) annual spend and can demonstrate the ability to target, track, re-target and report across all specified platforms. Youll have experience and confidence in writing eye-catching (and platform compliant) headlines, ad copy and call-to-actions for PPC ads in multiple formats and have a firm understanding of modern digital acquisition tools and techniques.

Youll have strong analytical skills, with experience of Excel, Google Sheets and Supermetrics, and be able to create, edit, review and public tags within Google Tag Manager. Youll be incredibly pro-active and able to work on own initiative and have experience of marketing automation tools. Experience in running SQL queries and in HTML/CSS/JavaScript is desirable.

Our client is one of the UKs leading multi-channel home shopping retailers, selling a range of exciting and innovative products. Everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys, they believe there is no limit to your imagination and they are committed to finding their customers the best deals, products and prices on the market.

It's an exciting time to join them! They've recently been acquired by an entrepreneur and private investor. He is really keen to bring in new brands and offers and is looking to help this much-loved UK business meet its true potential

Eastern England, England, UK