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Content Specialist

About HighRadius

HighRadius offers cloud-based Autonomous Software for the Office of the CFO. More than 700 of the world’s leading companies have transformed their order to cash, treasury, and record to report processes with HighRadius. Our customers include 3M, Unilever, Anheuser-Busch InBev, Sanofi, Kellogg Company, Danone, Hershey’s, and many more.

We at HighRadius firmly believe that a product is only as good as the people behind it. Whether it's product development, customer support, sales, or operations, all our employees see the direct impact of their work. As one of the fastest-growing FinTech software companies and a leader in the Fortune 1000 space, HighRadius focuses on hiring talented and motivated people from diverse backgrounds.

If you want to channel your ambition and drive for success, you belong with HighRadius! Check out our company’s website to learn more about our fun culture, and 'great benefits, read customer and employee testimonials, and more!

Job Description

Your primary responsibility in this role will be that of a Content Creator. You will be focused on developing content that articulates the feature, attributes, and benefits HRC products drive for its customers. You will work in close collaboration with Product Managers, Engineering, Digital Transformation, and other marketing teams within High Radius to build and take this content to market. The content you develop will be leveraged by other teams such as Regional Campaign Teams, Experiential Marketing teams, Social Media, and Sales teams to drive effective education of customers and engage them to drive the adoption of HRC products. This role requires a marketing professional who has experience in developing B2B marketing content across the sales lifecycle.

Content Development and Engagement

Creating Content that will drive customer engagement across the Sales Lifecycle of different HighRadius products will be central to this role. On the Content Development front, here is what the CMA will be responsible for

Single-threaded focus on executing as per an editorial based on a Product GTM or a marketing program/ outreach
Content creation across different formats, including print, digital, audio and visual. They should be able to whip up a long format as easily as they can write an ad copy.
Developing Search Engine Optimized Content
Smart repurposing of content for different media and drive reuse of large format content
Continually engage Sales, Digital Transformation Teams, Field Marketing Teams and Customers to capture meaningful information that will drive content creation including Case Studies, Webinars, Testimonials and Podcasts
Continually engage Sales, Field and Campaign Marketing teams to drive adoption of new content
Ability to analyze the efficacy of content by leveraging different measurement metrices such as Web Traffic, Content Download and Form Fill data, MQLs and SQLs that resulted from a specific campaign
Drive improvements in content based on above analysis

Sales Enablement

Our sales teams are a hungry lot and are always on the lookout for content and means through which they can effectively engage customers and drive product adoption. The Content Marketing Analyst will be required to

Help Sales teams with bespoke content that enables them to drive deeper engagement with customers
Build a repository of content that can leverage a self-serve model to drive engagement with customers

Market, Customer And Competitive Analysis

Operating in an industry that is growing at a breakneck pace means that we always need to be ahead of the curve. In order to ensure that the Content Marketing Analyst is creating content that is contextual and in line with market developments and evolving customer requirements, they will be required to

Ability to carry out primary and secondary research to create documentation that will help provide a concurrent view of how the market and customer needs are evolving
Articulate and document how competitors are responding to changing market scenarios with new messaging, campaigns and differentiation narratives
Ideate with respective Product Marketing Manager to create messaging and content to counter competitor content

Apply Only If

Bachelors / Masters Degree in English, Journalism, Marketing
Experience in B2B technology marketing, content creation and campaign management
Has an inclination towards technology (AI/ML), and a background for writing for a B2B audience
Has experience in writing Fintech content
Experience in creating messaging, narratives and product value proposition
Experience in production of video content, webinars and podcasts
Experience in delivering large scale content marketing programs / marketing projects
Hyderabad, TG, IN