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Head of Global Institutional Marketing

Summary:

The Head of Global Institutional Marketing will lead strategic planning and tactical execution of all channel marketing initiatives for the Global Institutional, as well as the Global Insurance business. The incumbent will partner with Global Marketing colleagues and Client Coverage leaders across the institutional client advisor and consultant relations teams.

Responsibilities:

Channel Marketing Strategy and Execution
  • Engage with Institutional Client Coverage leadership; define marketing strategy for channel including global insurance and solutions businesses
  • Develop and manage campaigns, roadshows, events, digital footprint and marketing launches of new products and capabilities
  • Create messaging, positioning and channel-specific marketing materials


Lead Gen and Digital Engagement
  • Expand footprint using digital marketing outreach
  • Drive client segmentation and create "client journey" roadmap for digital engagement
  • Review, interpret and disseminate post-campaign metrics and reporting


Market Intelligence
  • Review peer groups to define competitive market requirements and uncover opportunities for growth
  • Analyze and report on changes in investor behavior and issues affecting the industry


Qualifications:
  • Minimum of 10 years of marketing experience within in the investment management industry; at least 3 in a managerial capacity
  • Demonstrated track record of developing and executing on strategic marketing plans and initiatives
  • Proven ability to manage complex projects which include print, digital, events and media
  • Strong writing, communication and organizational skills
  • Analytical and comfortable working with and interpreting numbers and data
  • Ability to multi-task in a fast paced environment, build strong relationships with internal and external partners and effectively drive organized, impactful outcomes
  • Professional, articulate, and creative with a positive attitude


Neuberger Berman is an equal opportunity/affirmative action employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.

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Posted
06/21/2022
Salary Range
$127,000.00 - $160,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
Location
New York, NY, 10261, US