Junior Jr Analyst- CCA

Company Description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Samsung, Bank of America, Campbell's, Aldi, Wingstop, Nintendo, Kellogg's, Firestone, Purina, and UnitedHealthcare among others.

Job Description

The Junior Analyst position will be responsible for providing analytics reports with strategic recommendations across creative mediums of creative, social and OLA performance for our clients' brands. This position will collaborate with agency partners and clients to deliver optimization recommendations and developing "test and learn plans" to optimize engagement and buying activities.

RESPONSIBILITIES

• Maintain thorough knowledge of automotive and non-automotive website marketing trends, surveys and measurement frameworks to advance site effectiveness.

• Through an in-depth understanding of the automotive consumer, become the go-to resource for website strategy and analysis.

• Be able to interact with and analyze existing 1st and 3rd party website and survey data which might consist of: published market report, data feeds from agency partners, usage and attitudinal surveys, awareness tracking studies, and advertising research, in order to support strategic ideas.

• Develop media-neutral, holistic market insights that can be exploited by the brands for growth.

• Be comfortable with the design and implementation of research as a tool that can be used to help devise the brand strategy.

Qualifications

Some experience in analytics and agency experience is preferred.

Ideally, someone with a strong Math, Stats, Economics and/or Behavioral Science background.

Additional Information

Position will work hybrid with our Troy, MI office.

All your information will be kept confidential according to EEO guidelines.
Posted
06/21/2022
Salary Range
$58,000.00 - $82,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
Location
Troy, MI, 48083, US