Content Manager


Description Intelligent Debt Management (IDM) Group, South Africas largest and multi-award-winning debt management company, has a position available for a content manager.We are looking for a creative, diverse, intelligent and energetic candidate to join the Brand Marketing Team to conceptualise, create and manage the content as part of the strategy for two of its main brands within the group.Key responsibilities:Conceptualise content aligned with the Brand, Marketing & Communication Strategy, for the main consumer facing brand. This includes but is not limited to blog / website copy, social media posts, email / SMS communications and marketing campaigns.Serve as main copywriter, giving creative/conceptual direction to internal and outsourced graphic, UI/UX designers and content creators (copywriters, multi-media creators, etc.)Apply brand governance by working closely withInternal and external SEO, CRM, digital, design and marketing teams to effectively represent the brand through campaigns and promotions; andInternal clients to deliver on their content and material needs and aligning them with the brandsAnalyse market trends and develop ideas on increasing brand awareness and digital content effectivenessAnalyse campaign results with the aim of yielding better responses/engagement with adapted brand messagingREQUIREMENTS3-5 years experience in the finance industry, preferably within a content and digital marketing or another relevant marketing roleProven excellent copywriting, communications and presentation skillsExperience and knowledge of SEO and Content Marketing PracticeExcellent MS Office skills and good knowledge of Campaign Marketing Systems, Social Media and E-mail Marketing platformsKey competencies:In-depth understanding of brand and how content, in its different formats, must be aligned and applied to grow and lift the brand(s) within the target audiences (existing clients and the broader market).Ability to adjust messaging for different platforms and audiencesCreative yet well-organised personality with a high level of attention to detailResult and objective-driven, with a can do attitude and willing to go the extra mileMotivated team player, that can also function well on their ownHigh emotional intelligence.special-hidden { display: none; }Id Subtitle
Posted
05/05/2022
Location
Cape Town, WC, ZA