Analytics Specialist

Description Founded in , we are digital marketing experts who help brands to use digital to upgrade their growth. We are Googles longest serving European partner with a 19 year long relationship and have worked with them to deliver market-leading strategies for some of the worlds biggest companies. Our work has been recognised through several awards, achieving 11 major award wins in including Best Use of Data and Best Use of Technology at the Drum Awards.About the Analytics and Data Team We are a full service Analytics team and form part of Incubetas Global Operation Hub in Cape Town. We service clients globally, and are experts in Analytics Implementation, CRO, Data Analysis and Data Science. Our strength lies in our collaboration with each other and our drive to be the best in our fields. As an Analytics Manager, you will fall into the Analytics Implementation pod in the team.As an Analytics Specialist in the Analytics and Data team, you will be responsible for the technical and business enablement of Analytics solutions via Tag Managers, Analytics Platforms and other marketing software across all in-market teams.Responsibilities include:Scoping of solutions for tracking implementation:Creation of Measurement Plans (tier 2 and 3 clients)Creation of Blueprint Documentation (GMP Solution Designs)Creation of App Implementation DocumentationCreation of Data Layer DocumentationCreation of Handover documentation and presentationsImplementation of tracking solutionsTag Manager implementations in line with best practices and global standards according to the approved Measurement PlanStrict adherence to Quality Assurance processes and documentation thereofCorrect setup of Analytics Platform Configuration and Integrations with GMPTechnical audits and presentation across Analytics, Tag Manager, and Data Layer ImplementationCreation and Implementation of Audience FrameworksAdhoc technical implementation support and troubleshooting on existing implementations for retainer clientsMaintenance of existing documentation for retainer clientsStay up to date and educated on latest products and trends in measurementDeliver tasks on time and at a high quality, using Incubeta communication channels and processesRole within the OrganizationReports to the Analytics Team Lead (Implementation Pod) in the Analytics and Data Team.Works with the global Ops team, international Analytics teams, local and global Commercial teams and global Consultants (local and international).REQUIREMENTSAn Analytics Specialist should be comfortable implementing and recommending Digital Marketing platform tracking solutions utilizing Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use. A key component of the role is to be able to build stron.special-hidden { display: none; }Id Subtitle
Cape Town, WC, ZA