Digital Paid Media Specialist

Our client in the retail industry is looking for a Digital Paid Media Specialist to join their team. Duties and Responsibilities: * Implement campaigns - Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting. * Monitor campaign performance - Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health. * Digital Research - Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices and brands remain relevant. * Campaign Testing Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members. * Reporting Report on ad and campaign performance. Key Skills:* Is enthusiastic about all things digital. * Keeps up to date with the latest developments in the digital advertising arena. * Sure of themselves and confident in their abilities. * A team player who is proactive and able to work independently. * Is naturally curious, wants to understand how things work. * Enjoys solving problems and overcoming challenges. * Remains calm, cool and collected under pressure. Key Qualifications:* Relevant degree. * Google AdWords and Analytics certified. * Minimum three years experience in managing Google Ads campaigns. * Experience in e-commerce campaigns. * Strong analytical skills with the ability to interpret data constructively. * Experience using Google Analytics and Google Tag Manager . * Passionate about all things digital. * Strong communication, visualisation and presentation skills. * High levels of self-motivation and autonomy . * Continually look to innovate, learn and resolve problems. * Work well under pressure. * Ability to multitask and plan across a range of projects. * Good technical communicator.
Cape Town, WC, ZA