Product marketing Manager

Product Marketing Manager -Trade/ Retail - South Kent

* International DIY / Trade / Retail products
* Strong growth plans
* Friendly culture

The company recruiting the Product Marketing Manager:
This is a family-owned company with more that 60 years of manufacturing products in the DIY, Retail and Trade. With lifestyle and changing home trends at the heart of their manufacturing process, this is a company that believes in high-quality products to innovate and inspire.

The role of Product Marketing Manager:
This is a great full mix role incorporating Product Management and Marketing, managing product and product ranges throughout their lifecycle via retail and trade within the UK market.

* Product development - create new product brief/work with the group to support product and packaging development.
* Research - review of the market, new product /market opportunities/competitors.
* Pricing - product price positioning
* Marketing - Product messaging, Events/exhibitions, NPD launches, product content.
* Ecommerce - Optimisation of platform, promotions, manage online ranges.
* Reporting / Analysis - sales performance, range reviews, communication/ marketing campaigns.
* Cross functional collaboration - Group, sales, external agencies.

The requirements for Product Marketing Manager:
A successful Product Manager who enjoys a true full mix role from NPD to product launch/marketing of product range.

* Strong Product Management/marketing experience
* Previous experience with managing products into Retail / DIY / Trade industry
* Project management and international collaboration
* Connecting with the audience via digital communication - advantage
* Development and execution of marketing plans both on and offline.
* Degree or similar in Marketing or Business Management
* Strong people skills
* Calm under pressure

The package for Product Marketing Manager:
* £32,000 to £42,000
* £5,000 Car allowance
* Hybrid working
* Pension
* 25 days holiday +bank
Posted
05/01/2022
Location
East London, England, UK