Senior Marketing Manager

The role of Senior Marketing Manager:

Exciting opportunity for a Senior Marketing Manager to move up the career ladder, develop their skills through innovative internal and external training, and join a leading B2B events company. This role will report directly into the Marketing Director, working in a wider marketing team. The role will be responsible for managing, developing and executing a full marketing strategy for 20 global events planned this year!

The main objective of this role is to take a strong hold on lead generation and events marketing campaigns. You will need to be ambitious and hands on with a strong work ethic. As a Senior Marketing Manager you will also be expected to plan and execute the marketing strategy for the portfolio, and provide end to end management of all marketing campaigns within the strategy.

Responsibilities for the Senior Marketing Manager role include:

  • Plan, develop and deliver cohesive marketing campaigns that will achieve the targeted delegate registration
  • Manage the budget for the portfolio topics, and event campaigns.
  • Closely measure the performance of the events, promotions and usability.
  • Work closely with the production and sales team to source and maintain positive relationships with partners.
  • Utilise the CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.

To be considered you must have:

  • Worked as a Marketing Manager/Senior Marketing Executive in a B2B commercial marketing role
  • Strong understand of delivering event campaigns
  • Managerial experience is desirable
  • A working knowledge of marketing automation and lead scoring
  • Strong written and verbal English communication skills

The company: This leading multi-million-pound B2B events company targeting high growth, innovative fields. The company aim to educate and inform industry leaders in how to better their operations and are looking for a Marketing Manager to help them achieve this during a period of large growth for the company.

The package for Senior Marketing Manager includes:

  • Salary - £43,000-£47,000
  • Strong bonus earning potential

Location: The position of Senior Marketing Manager is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

Central London, England, UK