Senior Paid Media Executive

Senior Paid Media Executive

Manchester City Centre – hybrid working

Salary up to £35k

One of the most prolific and rapidly growing fashion brands are continuing to grow from strength to strength, and as a result are looking for a dynamic and passionate Senior Paid Media Executive to join their well-established performance team. Reporting into the Digital Marketing Manager, the successful candidate will deliver strategic and innovate campaigns across all Search and Paid Social (Meta, Twitter, Snapchat & TikTok), as well as acting as a key pillar of support across not only performance channels but the wider Digital channels where required. This is a super varied position, offering the successful candidate autonomy and support where needed to deliver first-class performance campaigns, as the business embarks and an incredibly exciting period of digital transformation.

Your key responsibilities will include:

  • Day to day campaign optimisations across Google Search and Google Shopping, Facebook, Instagram, Snapchat & TIkTok
  • Managing bidding strategies and budgets in order to reach KPIs
  • Analyse and make recommendations for improvements of current campaigns to the wider team
  • Closely working with the Trading team to create appropriate Ad copy, Sitelinks and Callouts to support trade promotions
  • Testing and implementation of various copy and messaging
  • Leading the build out processes for new campaigns
  • Staying on top of Industry Trends to suggest where to focus on keyword build out / pushing budgets
  • Working closely with 3rd party suppliers such as Google and Intelligent Reach to ensure implementation of recommendations
  • Utilising Google Analytics and Adwords to make optimisation recommendations

Your background & experience:

  • A minimum of 12 months paid media campaign marketing experience
  • Knowledge of PPC campaigns – ideally Fashion Retail
  • Previous experience of planning, forecasting and budgeting

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Manchester, England, UK