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Manager, Consumer Growth Marketing, Strategic Markets

About the Team

DoorDash's Consumer Growth Marketing team is looking for a data-driven Growth Marketing Manager who will drive customer growth across paid media channels for our strategic markets and projects in Canada. The team deploys our Customer Acquisition Cost (CAC) across all performance marketing channels to meet our Consumer acquisition goals for the DoorDash Marketplace.

About the Role

You will focus on bringing marketing initiatives to life in our most strategic markets and deliver business goals which include managing investment efficiency and improving conversion across the marketing funnel. As a paid media expert, you will be hands-on in the planning, development, and execution of media buys and promotional campaigns to acquire new customers. Knowing the Canadian consumer is important to success in this role.

Both analytical and imaginative, you will understand performance data and gain insights to optimize paid media strategies while coming up with creative ways to reach our target audience in strategic markets. We are looking for a self-starter who enjoys working in a fast-paced environment and can build and launch campaigns for various platforms (e.g., Facebook, Instagram, Search, Display, regional partnership or affiliate marketing). You will take a collaborative approach to working with multiple partners including Media Agencies, Creative, Analytics, Finance, Martech and Product teams to build and execute creative campaigns and manage campaign performance. You will report to the Senior Manager, Canada Growth Marketing on the Canada Marketing Team in our Consumer Growth Marketing organization.

You're excited about this opportunity because you will…
  • Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management.
  • Work with agencies and in-house team to optimize media buying in effort to hit growth targets while being conscious of cost
  • Monitor budget pacing and key performance metrics including New Customers, LTV, and CAC across performance marketing channels (e.g., Paid Search, Paid Social, Affiliate, Display, and App Install Campaigns)
  • Lead and measure performance across an evergreen portfolio of paid channels, but also build ad hoc strategic campaigns with separate goals and budgets as the landscape shifts
  • Develop and implement testing strategies to improve performance including creative/copy A/B testing, incrementality testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.
  • Write creative briefs to define program goals
  • Partner closely with cross-functional teams and partners to ensure Canada performance goals are met
We're excited about you because…
  • 6+ years of marketing experience including campaign strategy and planning
  • Direct, hands-on experience managing media buying and optimization (Paid search, Paid Social, Display), either at an agency or in-house. Additional experience with other marketing channels (TV, Radio, OOH) is a plus.
  • Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, and internal performance dashboards
  • Deep familiarity with all digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS as well as marketing attribution methodologies
  • Local market knowledge of the Canadian consumer and regional differences
  • Strong Excel skills with experience building pivot tables, multi-function formulas and graphs and basic SQL
  • Superb written and structured communication skills
  • Analytical and problem-solving skills, with strong attention to detail
  • Collaborative approach to working with a diverse group of internal team members and vendors/partners
Why You'll Love Working at DoorDash

We are leaders – Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.We are operators – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day. We are learners – Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. Read more on the DoorDash website, the DoorDash blog, the DoorDash Engineering blog, and the DoorDash Careers page.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.

We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave, and more.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Company
Doordash
Posted
11/21/2021
Location
Toronto, ON, CA