Growth Specialist - Search

Overview

Lennar is looking for a Growth Specialist – Search to join a world-class SEM team and support campaigns across Lennar’s 38 divisions nationally. Ideal candidate is strategic, creative, and analytical with deep level of domain expertise in Search Engine Marketing (either in Agency or In-house).



Responsibilities

  • Manage, optimize and develop Paid Search campaigns in partnership with Regional Divisions
  • Manage ad spend against a monthly budget and clear KPI targets to ensure that we are spending efficiently and responsibly
  • Develop and implement copy strategies that make our ads shine and drive strong performance
  • Test new bidding strategies, account structures, beta features, and landing pages in order to continually improve key metrics (leads, cost-per-lead)
  • Utilize an A/B testing framework on ad creative, bid, and landing page strategies across our SEM campaigns
  • Conduct keyword and competitor research
  • Keep pace with search engine and PPC industry trends and developments
  • Generate weekly reporting for all major metrics, goals tracking and other paid search initiatives


Qualifications

  • 1-3 years digital marketing experience, either in-house or with an agency
  • Strong math skills and a passion for empirical analysis
  • Experience in ad product suites including Google Ads, Search Ads 360, Bing Ads, Google Analytics
  • Hands-on experience managing SEM accounts using both manual and automated bidding strategies
  • Strong communication skills. Effective presenter and collaborator
  • Able to think strategically, prioritize, identify and resolve problems in a complex dynamic environment
  • Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions
  • Advanced Microsoft Excel knowledge and strong analytical capabilities
  • Experience with Analytics Platforms (Data Studio, Tableau, PowerBI, Looker, etc.) preferred
  • SQL experience preferred

Physical Requirements:

This is primarily a sedentary office position which requires the Growth Specialist - Search to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

#CB

RedHen



Type

Regular Full-Time
Company
Lennar Homes
Posted
10/06/2021
Type
Full time
Salary Range
$37,000.00 - 69,000.00
per Year
Salary range estimated by
Location
Hialeah, FL 33015, US
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