Group Manager, Lifecycle Marketing-ECI

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We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. 

The role

The Lifecycle Marketing Group Manager (dedicated to SoFi's ECI group) leads a team of LCM managers & specialists to drive marketing channel strategy, cross-functional alignment, and operational excellence in support of the SoFi At-Work, Protect, Lantern, Content, Member, and Relay businesses. He or she is a seasoned performance marketer with a demonstrated track record of success in email, SMS, mobile push, in-app/in-product, and other direct response marketing channels. The right candidate has experience analyzing current channel performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic road map for his or her team.

The Lifecycle Marketing Group Manager is the senior strategic marketer in the group, leading from the front with his or her direct reports and representing the LCM team to senior leadership across the company. They engender trust & confidence through professional maturity, marketing competence, skilled planning & project management, and professional communication (written and verbal) with campaign stakeholders.

What you'll do:

  • Provide lifecycle marketing strategic thought leadership and campaign execution/optimization expertise to your direct reports
  • Collaborate with business & marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in LCM channels
  • Own the quarterly LCM strategic planning process for your group, and drive bi-weekly sprint planning; continually prioritize planned LCM initiatives and allocate resources appropriately, proactively aligning with stakeholders to pivot when needed in order to hit KPI targets and/or better address business needs
  • Champion a culture of accountability/ownership, continuous experimentation, operational excellence, as well as a healthy work-life balance on the LCM team
  • As needed, assist LCM managers & specialists to segment audiences, configure and deploy campaigns in Braze, RedPoint, or Pardot
  • Develop, enforce, and assist in campaign quality control practices to ensure processing completes in a timely manner and the output is accurate and complete
  • Regularly report on campaign performance, test results/learnings, data insights, etc. to LCM & marketing leadership, executive leadership, and cross-functional partners
  • Work closely with engineering/product, MarTech, and marketing analytics resources to 1) instrument front- and back-end data events 2) surface data to LCM tools for use in targeting & personalization 3) identify data-driven insights for template/messaging optimization, campaign targeting, and product adoption propensity experimentation
  • Interview applicants & identify the top candidate to fill an open role on the team, as the need arises; onboard & train LCM new hires, and coach all junior team members to help them grow their strategic and technical skills

What you'll need:

  • Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
  • 5+ years of experience designing and executing data-driven marketing initiatives in the email channel, as well as other direct channels
  • 3+ years of people management experience, able to provide positive references
  • 2+ years of experience in ABM/B2B email marketing
  • Experience with marketing campaign targeting/segmentation tools (e.g. Braze, RedPoint, Pardot, Unica, Aprimo, Alteryx, Adobe Campaign, etc.), automation strategy, and experimental design 
  • Proven track record of effective time/project management; ability to multitask & prioritize to ensure project deadlines are met, deliverables are provided on time
  • Experience leveraging relational databases, real-time web & app event data in marketing campaigns; SQL statement writing experience a plus
  • Effective verbal and written communication skills, experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

Nice to have:

  • MBA or other advanced degree
  • Previous finance or tech industry experience
  • Prior experience in Braze, Sparkpost, Datagrip, Athena, Amplitude, M-particle
  • Advanced knowledge of relational databases, real-time event data, data structures, and querying language (e.g. select, merge, join, group by, etc).
  • Familiarity with various data extraction/manipulation techniques such as select, filter, segment, merge-purge, joins, etc 

Why you'll love working here:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • Paid parental leave for eligible employees
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs
  • Monthly contribution up to $200 to help you pay off your student loans
  • Great health & well-being benefits including: telehealth parental support, subsidized gym program
  • Employer paid lunch program (except for remote employees)
  • Fully stocked kitchen (snacks and drinks)
*These benefits are only applicable to full time employees SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary Range
$88,000.00 - 150,000.00
per Year
Salary range estimated by
Salt Lake City, UT 84101, US
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