Search Engine Marketing Associate Analyst

About Us:

Want to join a company on the cutting edge of technology and travel?

Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.

Sojern made Deloittes Technology Fast 500 list 6 years in a row, was recognized on the Top Company Cultures list by Entrepreneur Magazine and named a Best Place to Work by AdAge. The company is headquartered in San Francisco, with teams based in Dubai, Dublin, Hong Kong, London, Mexico City, Omaha, Paris, and Singapore.

Need more convincing that Sojern is a great place to work? Check out our Glassdoor reviews!

The Role:

The SEM Analyst role drives operational efficiency throughout the company and is tasked with supporting multiple teams along the way. In the SEM Analyst role specifically, you will play a critical role within the team by ensuring our SEM campaigns are structured in an optimal way, data feeding decision making is accurate, that client requests are met in a timely manner, and build out improved ways to ensure data quality throughout our systems. The role will also include exposure to Sojerns Metasearch and Facebook digital advertising channels. The successful candidate will need to be highly detail oriented and capable of relaying information and recommendations to a variety of teams across the business.

If you thrive in a fast-paced, innovative and collaborative environment, and are excited by the idea to make impactful data-driven decisions every day, then Sojern is the place for you!

Responsibilities:

  • Develop and optimize processes for SEM campaigns which contribute to running campaigns at expected margins and performance metrics.

  • Become an expert in testing new theories on all SEM campaign types.

  • Create processes to track outcomes of optimizations to show the value of changes.

  • Create best practices documentation and roll out your techniques to the Account Managers and AdOps team members around the globe.

  • Bring these learnings to Analyst and Product teams. Work with the Analyst team to communicate learnings on SEM campaign optimization to Product and Engineering teams.

  • Work closely with Sojerns trafficking team to improve SEM campaign creation processes.

  • Develop Tableau dashboards that allow leadership to view the SEM business in a meaningful way and allow the AdOps team to more efficiently perform day-to-day responsibilities

  • Communicate your insights and techniques to multiple internal stakeholders; diligent written and excellent presentation skills are key.

  • Be rigorously Data Driven in every aspect of your work, insights, and communications.

What you bring to the table:

  • Bachelor's Degree, preferably in Business, Economics, Finance, Accounting, Mathematics or a related area

  • 1+ years experience in an Analytical role

  • Experience with one of: SEM, Metasearch, and/or Facebook or other equivalent advertising platforms is preferred

  • Experience extracting insights from data with any two of these data tools: Excel, R, Matlab, SQL, Python notebooks, Tableau is preferred

  • A positive attitude each day. As a team, we support each other through trainings and ad hoc help

  • Excellent oral and written communication skills

  • Ability to work in a fast paced environment, balance multiple priorities, work with remote offices

Perks:

  • Opportunities: Be part of a growing team with training and support to help you grow

  • Ownership: Lead creative and challenging projects

  • Give Back: We give 40 hours a year to volunteer and organize office volunteer programs with local organizations

  • Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment

  • Competitive Localized Benefits

  • IATA Travel Discount

  • Time Off: Flexible vacation days

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.

Company
Sojern
Posted
10/02/2021
Salary Range
$38,000.00 - 64,000.00
per Year
Salary range estimated by
Location
Elkhorn, NE 68022, US
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