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Marketing Program Manager 2 - Digital On Us Project Management Team

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message.  In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Consumer and Small Business Banking (CSBB) provides financial services to 21 million retail bank households and three million small business customers through approximately 4,900 retail branches, 17 customer service centers, and approximately 13,000 ATMs in 36 states and the District of Columbia. We serve and help individuals and families in many aspects of their lives, helping them buy homes, open first bank and savings accounts, buy cars to get to and from work or school, and start or grow small businesses. CSBB is focused on innovating and transforming with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose. As an industry leader in many consumer and small business areas – including retail deposits, debit card transaction and purchase volume, and small business lending – our primary goal is delivering for our customers.

Consumer Data and Engagement Platforms (CDEP) works across the CSBB, Consumer Lending, and Wealth and Investment Management lines of business to develop coordinated strategies for growth in each of Wells Fargo’s customer segments. The team is responsible for designing seamless, engaging customer experiences across products and channels, and building the next-generation digital, data and analytics, and functional capabilities required to deliver toward these objectives.

The Marketing Program Manager 2 (MPM2) sits within the center of the marketing channels team and plays a key role in the design support and implementation of marketing processes that enable the successful delivery of marketing campaigns.

This role will report into the On Us Campaign Project Management Team and will be a leading participant in the design, development and implementation of new channel processes, procedures and routines in support of a variety initiatives tied to capabilities, transformation, platform enhancement projects within the Digital On Us Channel.

The MPM2 will engage closely with Channel Optimization, Innovation, Creative, Technology, Risk and Execution partners to assess situational needs and design processes and controls in support of those requirements. This role requires the ability to proactively connect dots, identity obstacles and determine solutions and/or resolutions to internal and external barriers with an emphasis on efficiency and risk mitigation.

In addition to support of critical project work, the MPM2 role will also support digital on US campaign work within the channel. A successful candidate will be expected to have in-depth understanding of the end-to-end marketing processes and will be a forward-thinking leader with the ability to influence and build alignment across a large matrix organization by providing guidance and insight as needed to foster a collaborative environment. MPM2 candidates must have strong oral, written and communication skills. Strength and success in relationship building is a critical requirement for the role.

Responsibilities include:

  • Effectively interface with Channel Optimization, Innovation, Creative, Technology, Risk and Execution partners to design, develop and implement new channel processes, procedures and routines in support of a variety initiatives tied to capabilities, transformation, platform enhancement projects
  • Proactively identify process risks and gaps. Provide guidance and identify potential solutions in order to avoid campaign delays
  • Develop strong partnerships with project teams, use relationships to help influence decision making and build alignment across teams
  • Leverage business partner relationships to identify, recommend and implement ongoing process improvements for planning, prioritization, creative development and execution
  • Lead implementation efforts for new processes and procedures; ensure team member adherence to new processes and procedures
  • Manage and coordinate communication activities for project. Build communication strategy, develop supporting training documentation and procedures
  • Ensure adherence to all SLAs, processes and guidelines across the end-to-end execution process, as well as develop & maintain support tools and provide guidance to various business partners
  • Support campaign work through standard digital on us process

Location/s: The preference is for selected candidate to work within one of the following Wells Fargo locations: Charlotte, NC; Raleigh, NC; Dallas, TX, San Antonio, TX, Atlanta, GA, Des Moines, IA; Minneapolis, MN; Salt Lake City, UT; Denver, CO; St. Louis, MO; Phoenix, AZ.; San Francisco, CA.  Other locations within the Wells Fargo footprint may be considered.

Salary range is determined by the location of the job

The salary range displayed below is based on a Full-time 40 hour a week schedule.

TX-SA-North Central:  Min: $89,600 Mid: $128,000 Max: $166,400
CO-Denver:  Min: $89,600 Mid: $128,000 Max: $166,400
AZ-PHX-Central Phoenix:  Min: $89,600 Mid: $128,000 Max: $166,400
TX-Irving:  Min: $89,600 Mid: $128,000 Max: $166,400
CA-SF-Financial District:  Min: $107,500 Mid: $153,600 Max: $199,700
FL-Jacksonville:  Min: $89,600 Mid: $128,000 Max: $166,400
MN-Minneapolis:  Min: $89,600 Mid: $128,000 Max: $166,400
CA-Concord:  Min: $107,500 Mid: $153,600 Max: $199,700
NV-Las Vegas:  Min: $89,600 Mid: $128,000 Max: $166,400
UT-Salt Lake City:  Min: $89,600 Mid: $128,000 Max: $166,400
NC-Winston Salem:  Min: $89,600 Mid: $128,000 Max: $166,400
NC-Charlotte:  Min: $89,600 Mid: $128,000 Max: $166,400
GA-Atlanta:  Min: $89,600 Mid: $128,000 Max: $166,400
MO-Saint Louis:  Min: $89,600 Mid: $128,000 Max: $166,400
PA-Plymouth Meeting:  Min: $98,600 Mid: $140,800 Max: $183,000
IA-Des Moines:  Min: $89,600 Mid: $128,000 Max: $166,400

May be considered for a discretionary bonus

Required Qualifications

  • 6+ years of marketing experience

Desired Qualifications

  • Process design or improvement experience
  • Ability to communicate effectively, in both written and verbal formats, with senior executive-level leaders
  • Ability to identify risk factors and ensure enactment of appropriate controls
  • Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment
  • Intermediate Microsoft Office (Word, Excel, Outlook, and PowerPoint) skills
  • Strong attention to detail and accuracy skills
  • Strong relationship management skills
  • Digital marketing campaign experience
  • Process efficiency experience, including process assessment and recommendations for improvement
  • Strong project management skills including the ability to handle multiple projects concurrently

Other Desired Qualifications
  • Experience developing and coordinating execution of program communications, processes and training materials
  • Experience with project management/CRM tools such as (IBM IMO, Aprimo)     

Salary Information

The salary range displayed below is based on a Full-time 40 hour a week schedule.

TX-SA-North Central: Min: $89,600 Mid: $128,000
CO-Denver: Min: $89,600 Mid: $128,000
AZ-PHX-Central Phoenix: Min: $89,600 Mid: $128,000
TX-Irving: Min: $89,600 Mid: $128,000
CA-SF-Financial District: Min: $107,500 Mid: $153,600
FL-Jacksonville: Min: $89,600 Mid: $128,000
MN-Minneapolis: Min: $89,600 Mid: $128,000
CA-Concord: Min: $107,500 Mid: $153,600
NV-Las Vegas: Min: $89,600 Mid: $128,000
UT-Salt Lake City: Min: $89,600 Mid: $128,000
NC-Winston Salem: Min: $89,600 Mid: $128,000
NC-Charlotte: Min: $89,600 Mid: $128,000
GA-Atlanta: Min: $89,600 Mid: $128,000
MO-Saint Louis: Min: $89,600 Mid: $128,000
PA-Plymouth Meeting: Min: $98,600 Mid: $140,800
IA-Des Moines: Min: $89,600 Mid: $128,000

Street Address

NC-Charlotte: 301 S Tryon St - Charlotte, NC
MN-Minneapolis: 600 S 4th St - Minneapolis, MN
NC-Winston Salem: 100 N Main St - Winston Salem, NC
IA-Des Moines: 800 Walnut St - Des Moines, IA
TX-SA-North Central: 16414 San Pedro Ave - San Antonio, TX
TX-Irving: 2975 Regent Blvd - Irving, TX
CA-SF-Financial District: 333 Market St - San Francisco, CA
GA-Atlanta: 171 17th St Nw - Atlanta, GA
AZ-PHX-Central Phoenix: 100 W Washington St - Phoenix, AZ
MO-Saint Louis: 1 N Jefferson Ave - Saint Louis, MO
CO-Denver: 1740 Broadway - Denver, CO
NV-Las Vegas: 3511 Boulder Highway - Las Vegas, NV
FL-Jacksonville: 1 Independent Dr - Jacksonville, FL
PA-Plymouth Meeting: 2240 Butler Pike - Plymouth Meeting, PA
CA-Concord: 1655 Grant Street - Concord, CA
UT-Salt Lake City: 260 Charles Lindbergh Dr - Salt Lake City, UT


    All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

    Relevant military experience is considered for veterans and transitioning service men and women.

    Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits Summary


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Wells Fargo
Full time
Denver, CO 80285, US