Product Marketing Manager

Product Marketing Manager

Are you a motivated Product Marketing professional? Are you driven by challenge, and the ability to learn new things? Do you have an analytical decision-making style combined with a positive "can-do" attitude and a drive to get things done? Do you enjoy working with industry analysts to help build product awareness? If so, this could be the position for you!

HumCap’s software client is looking for someone to join their Product Marketing Team in a unique hybrid role that blends Product Marketing and Analyst Relations project management. As a Product Marketing Manager, you will be the voice of our customer and a key enabler at the crossroads of the product, sales, and marketing teams.

This is a 100% remote position.

Job Requirements:

Key responsibilities:

• Research the market and our prospective and target customers to establish an understanding about their problems and how we can solve them

• Project manage key tasks, schedules, and contracts for the Analyst Relations team

• Cultivate subject-matter expertise about our Professional Services target industry an d our use cases

• Enable Sales, Product, and the rest of the Marketing team with subject matter knowledge, as well as talking points and stories.

• Work closely with Product Management on new feature releases.

• Create materials related to the positioning, target personas, use cases, and benefits and value.

• Work with the Sales Enablement team to further improve and develop enablement materials.


• Bachelor’s degree

• 2-5 years of experience in product marketing, sales, or content creation for a software company

• Familiarity with analyst firms such as Gartner, Forrester, IDC, Frost & Sullivan, etc.

• Ability to understand product features and the value they provide

• Ability to build cross-functional partnerships and collaboration

• Analytical, fact-based decision-making style

• Can-do attitude and drive to get things done

Full time
Atlanta, GA 30383, US