SAP iXp Intern -Marketing Solutions Strategic Audience Segmentation SupportAnalyst

WHAT WE OFFER

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

 

 

ABOUT THE SAP INTERNSHIP EXPERIENCE PROGRAM
The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.

 

THREE REASONS TO INTERN AT SAP

Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables. 
Gain visibility: with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs, and career development opportunities at your fingertips.
 

ABOUT THE TEAM

This position is for an analyst role in the Strategic Audience Segmentation Practice within SAP.  We are a team that supports SAP Marketing colleagues, other business stakeholders, and our external third-party agencies across the globe.  We provide a full-scale service offering related to supporting audience/segmentation requirements within marketing programs and campaigns globally, within regions and individual market units.

 

WHAT YOU’LL DO:

POSITION TITLE: SAP Marketing Solutions Intern – Strategic Audience Segmentation Support Analyst

LOCATION: Newtown Square, PA. (or remote as needed)

EXPECTED START DATE August 9, 2021 – August 12, 2022

 

IN THIS ROLE, YOU’LL:
 

TASKS AND RESPONSIBILITIES:

 

AREA 1: REQUIREMENTS MANAGEMENT

 

- Work both independently and as part of a team to plan, develop, and implement new audience programs for SAP Marketing and other key business areas
- Understand marketing programs, campaigns, and other tactics that are being planned or executed across global and regional teams
- Manage requirements and audience programs from end to end, including documentation, design, build, and activation
- Meet directly with marketers across the company to discuss audience needs, refine requirements, and recommend audiences to support their programs
- Clearly communicate and report on audience programs, how they support marketing objectives, and demonstrate business value

 

AREA 2: OPERATIONS

 

- Support the intake request process and subsequent workload
- Review and respond to requests as needed for clarification/confirmation
- Work directly in SAP’s Adobe Audience Manager (AAM) application for common tasks like data source setup, audience build, and destination integration
- Work with Adobe Customer care for tasks that require vendor services
- Support troubleshooting and issue resolution with core team members and directly with stakeholders

 

AREA 3: DATA ANALYSIS

 

- Be able to understand business needs, formulate questions/hypotheses, and source and analyze data to support testing
- Create dashboards, automated reports, and calculated metrics to provide accessible analysis to marketers unfamiliar with audience and segmentation
- Understand and use web analytics, segmentation, targeting, and other technology platforms to support SAS services
- Develop and share audience insights pre-, in-flight-, and post-activation for optimizations and innovations
- Use SAP’s instance of Adobe Analytics, Adobe Audience Manager, and other data and reporting tools for analysis and insights

 

AREA 4: KNOWLEDGE DEVELOPMENT

 

- Build market awareness and conduct research into audience and segmentation tools and trends
- Take available training and self-paced learning offerings to build skills and knowledge in this domain
- Recommend areas of new areas of opportunity for audience and segmentation management at SAP

WHO YOU ARE:

 

- We’re looking for someone who takes initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.
- Experience in academia or professionally within digital marketing with a focus on targeting and analytics; media/advertising experience a plus
- Working towards a degree in Marketing or Computer Science, or another related degree
- Experience with or understanding of digital marketing applications, including audience and segmentation, content management, targeting, and web analytics
- Experience with Adobe Marketing solutions a plus, specifically with Adobe Audience Manager and Analytics; experience with Adobe Target preferred
- Experience or understanding of digital advertising including Data Management Platforms (DMPs), Digital Supply Platforms (DSP) and other advertising related technologies
- An interest in and knowledge of marketing technology and digital marketing tactics and best practices
- Strong MS Excel skills for data analysis; additional technologies a plus
- Willingness to grow and learn in a highly demanding, fast-paced organization
- Excellent written and verbal communication, project management, and organizational skills
- Ability to present thoughts and plans in a visually compelling manner, meet or exceed deadlines, and manage multiple demanding projects simultaneously
- Ability to think strategically partnered with a “roll up your sleeves” ability to execute

 

 

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SAP DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis.

 

 

 

WE ARE SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

 

OUR INCLUSION PROMISE

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

 

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.

 

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:294662 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Intern  | Additional Locations:
Company
SAP
Posted
07/01/2021
Type
Internship
Salary Range
$36,000.00 - 61,000.00
per Year
Salary range estimated by
Location
Frederick, MD 21701, US