SAP iXp Intern -Marketing Solutions Strategic Audience Segmentation SupportAnalyst


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This position is for an analyst role in the Strategic Audience Segmentation Practice within SAP.  We are a team that supports SAP Marketing colleagues, other business stakeholders, and our external third-party agencies across the globe.  We provide a full-scale service offering related to supporting audience/segmentation requirements within marketing programs and campaigns globally, within regions and individual market units.



POSITION TITLE: SAP Marketing Solutions Intern – Strategic Audience Segmentation Support Analyst

LOCATION: Newtown Square, PA. (or remote as needed)

EXPECTED START DATE August 9, 2021 – August 12, 2022







- Work both independently and as part of a team to plan, develop, and implement new audience programs for SAP Marketing and other key business areas
- Understand marketing programs, campaigns, and other tactics that are being planned or executed across global and regional teams
- Manage requirements and audience programs from end to end, including documentation, design, build, and activation
- Meet directly with marketers across the company to discuss audience needs, refine requirements, and recommend audiences to support their programs
- Clearly communicate and report on audience programs, how they support marketing objectives, and demonstrate business value




- Support the intake request process and subsequent workload
- Review and respond to requests as needed for clarification/confirmation
- Work directly in SAP’s Adobe Audience Manager (AAM) application for common tasks like data source setup, audience build, and destination integration
- Work with Adobe Customer care for tasks that require vendor services
- Support troubleshooting and issue resolution with core team members and directly with stakeholders




- Be able to understand business needs, formulate questions/hypotheses, and source and analyze data to support testing
- Create dashboards, automated reports, and calculated metrics to provide accessible analysis to marketers unfamiliar with audience and segmentation
- Understand and use web analytics, segmentation, targeting, and other technology platforms to support SAS services
- Develop and share audience insights pre-, in-flight-, and post-activation for optimizations and innovations
- Use SAP’s instance of Adobe Analytics, Adobe Audience Manager, and other data and reporting tools for analysis and insights




- Build market awareness and conduct research into audience and segmentation tools and trends
- Take available training and self-paced learning offerings to build skills and knowledge in this domain
- Recommend areas of new areas of opportunity for audience and segmentation management at SAP



- We’re looking for someone who takes initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.
- Experience in academia or professionally within digital marketing with a focus on targeting and analytics; media/advertising experience a plus
- Working towards a degree in Marketing or Computer Science, or another related degree
- Experience with or understanding of digital marketing applications, including audience and segmentation, content management, targeting, and web analytics
- Experience with Adobe Marketing solutions a plus, specifically with Adobe Audience Manager and Analytics; experience with Adobe Target preferred
- Experience or understanding of digital advertising including Data Management Platforms (DMPs), Digital Supply Platforms (DSP) and other advertising related technologies
- An interest in and knowledge of marketing technology and digital marketing tactics and best practices
- Strong MS Excel skills for data analysis; additional technologies a plus
- Willingness to grow and learn in a highly demanding, fast-paced organization
- Excellent written and verbal communication, project management, and organizational skills
- Ability to present thoughts and plans in a visually compelling manner, meet or exceed deadlines, and manage multiple demanding projects simultaneously
- Ability to think strategically partnered with a “roll up your sleeves” ability to execute



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SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.



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SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: or, APJ:, EMEA:


EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:294662 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Intern  | Additional Locations:
Salary Range
$36,000.00 - 61,000.00
per Year
Salary range estimated by
Frederick, MD 21701, US